{"id":7137,"date":"2025-05-19T04:07:52","date_gmt":"2025-05-19T08:07:52","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=7137"},"modified":"2025-05-19T04:07:52","modified_gmt":"2025-05-19T08:07:52","slug":"coca-cola-foundation-and-getf-unveil-partnership-for-circular-economy-projects","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=7137","title":{"rendered":"Coca-Cola Foundation and GETF unveil partnership for circular economy projects"},"content":{"rendered":"


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The inaugural phase of PACT is forecast to begin in 2025. Credit: GETF\/Business Wire.<\/figcaption><\/figure>\n<\/p><\/div>\n

The Coca-Cola Foundation (TCCF) and the Global Environment & Technology Foundation (GETF) have launched a new initiative called Partnership for A Circular Tomorrow (PACT).<\/p>\n

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An initial funding of $1m from TCCF will support solutions and service delivery models aimed at minimising packaging waste.<\/p>\n

The project intends to enhance waste recovery efforts throughout the Eurasian and Middle Eastern regions.<\/p>\n

The inaugural phase of PACT is scheduled to begin in 2025, focusing on five countries: Turkey, Saudi Arabia, Azerbaijan, Kazakhstan, and Uzbekistan.<\/p>\n

The programme seeks to empower waste workers and assist emerging waste enterprises.<\/p>\n

Grants between $100,000 and $400,000 will be distributed to chosen nongovernmental organisations, social enterprises, and startups.<\/p>\n

GETF CEO Monica Ellis said: \u201cThe Global Environment & Technology Foundation (GETF) is proud to partner with The Coca-Cola Foundation to help address critical waste management challenges in Eurasia and the Middle East.<\/p>\n

\u201cThe PACT Fund aims to support innovation, improve waste recovery and accelerate the transition toward a circular economy regionally, building scalable solutions for long-term environmental resilience.\u201d<\/p>\n

The initiative is overseen by GETF and co-funded by TCCF.<\/p>\n

TCCF president Carlos Pagoaga said: \u201cWe\u2019re excited to launch PACT with our partners to drive circular innovation and improve waste recovery in Eurasia and the Middle East.<\/p>\n

\u201cOur goal is to create robust value chains, support informal waste workers, and drive innovations in waste management, ultimately paving the way for a cleaner, more sustainable future.\u201d<\/p>\n

In March this year, Coca-Cola\u2019s plastic consumption was estimated to surpass<\/a> 9.1 billion pounds annually by 2030 if its current practices persisted, according to an Oceana report.<\/p>\n

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