{"id":7139,"date":"2025-05-19T04:17:27","date_gmt":"2025-05-19T08:17:27","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=7139"},"modified":"2025-05-19T04:17:27","modified_gmt":"2025-05-19T08:17:27","slug":"cadbury-transitions-sharing-bars-to-80-recycled-plastic-packaging-in-uk-region","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=7139","title":{"rendered":"Cadbury transitions sharing bars to 80% recycled plastic packaging in UK region"},"content":{"rendered":"


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The move is aligned with Mondel\u0113z International\u2019s Pack Light and Right strategy. Credit: Mondel\u0113z UK.<\/figcaption><\/figure>\n<\/p><\/div>\n

Mondel\u0113z International\u2019s brand Cadbury has revealed that its sharing bars, including Dairy Milk and Fruit & Nut, will now be wrapped in packaging composed of 80% certified recycled material.<\/p>\n

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This initiative is projected to affect around 300 million bars each year, signalling a notable change in the brand\u2019s packaging approach.<\/p>\n

The updated packaging will incorporate 600 tonnes (t) of post-consumer recycled plastic annually.<\/p>\n

This initiative is part of Cadbury\u2019s dedication to sustainability and minimising its environmental impact.<\/p>\n

The company noted that advanced recycling technology has been utilised to produce the new packaging, enabling the conversion of used plastic back into food-grade, flexible plastic.<\/p>\n

The initiative follows a mass balance methodology, ensuring that the recycled content complies with international sustainability criteria.<\/p>\n

Although the actual quantity of recycled plastic in each package may fluctuate, Cadbury has pledged to attribute an equivalent of 80% recycled content.<\/p>\n

The shift to this new packaging has already commenced, with several products with the update now available in stores.<\/p>\n

Cadbury\u2019s objective is for all sharing bars sold in the UK and Ireland to be wrapped in the new material by the conclusion of 2025.<\/p>\n

This transition is part of Mondel\u0113z International\u2019s wider \u2018Pack Light and Right\u2019 strategy, which aims to decrease the use of virgin plastic.<\/p>\n

Mondel\u0113z UK sustainability lead Joanna Dias said: \u201cWe\u2019re so proud to be taking this big next step with Cadbury.<\/p>\n

\u201cWe know that sustainability is important to consumers, so by moving to 80% certified recycled plastic \u2013 and wrapping more than 300 million bars this year \u2013 we\u2019re not only helping to give flexible plastic a second life, but also helping Cadbury fans enjoy their favourite snacks, knowing they\u2019re doing something positive for the planet.\u201d<\/p>\n

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