{"id":7165,"date":"2025-05-19T23:00:00","date_gmt":"2025-05-20T03:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=7165"},"modified":"2025-05-19T23:00:00","modified_gmt":"2025-05-20T03:00:00","slug":"shelf-life-063-its-a-trap-virality-in-the-beauty-industry","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=7165","title":{"rendered":"Shelf Life 063: It\u2019s a Trap: Virality In The Beauty Industry"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>I\u2019ve always been fascinated by beauty culture. I grew up watching YouTube beauty gurus like they were my older cousins, learning about contouring before I even knew what bone structure was.<a href=\"https:\/\/www.youtube.com\/michellephan\" target=\"_blank\" rel=\"noreferrer noopener\"> Michelle Phan<\/a>, <a href=\"https:\/\/www.youtube.com\/@juicystar07\" target=\"_blank\" rel=\"noreferrer noopener\">Blair Fowler,<\/a> and <a href=\"https:\/\/www.youtube.com\/@Jaclynhill1\" target=\"_blank\" rel=\"noreferrer noopener\">Jaclyn Hill<\/a> were my go-tos, among many, many others.\u00a0<\/p>\n<p>I spent more money than I\u2019d like to admit on the CVS makeup aisle, practicing looks in my bedroom, and quietly washing them off before I left the house. Not because I wasn\u2019t allowed to wear makeup, but because it intimidated me. If I\u2019m being honest, it still does.<\/p>\n<figure class=\"wp-block-image alignwide size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/thedieline.com\/wp-content\/uploads\/2025\/05\/Untitled-design-1-1024x576.png\" alt=\"\" class=\"wp-image-509135\" srcset=\"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/05\/Untitled-design-1.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/05\/Untitled-design-1.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/05\/Untitled-design-1.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/05\/Untitled-design-1.png?resize=600%2C338&amp;ssl=1 600w, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/05\/Untitled-design-1.png?w=1920&amp;ssl=1 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/shelf-life-063-its-a-trap-virality-in-the-beauty-industry\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019ve always been fascinated by beauty culture. I grew up watching YouTube beauty gurus like they were my older cousins, learning about contouring before I even knew what bone structure was. Michelle Phan, Blair Fowler, and Jaclyn Hill were my go-tos, among many, many others.\u00a0 I spent more money than I\u2019d like to admit on [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-7165","post","type-post","status-publish","format-standard","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/7165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7165"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/7165\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}