AE Global, a sustainable packaging solutions provider, has introduced verified badges for plastic-negative and plastic-neutral packaging.<\/p>\n
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The certifications are created in partnership with rePurpose Global, a prominent plastic waste platform. <\/p>\n
This collaboration guarantees that the verification of environmental impact is both thorough and trustworthy for the brands involved.<\/p>\n
Specifically, participating brands can now showcase official icons that represent their plastic recovery initiatives.<\/p>\n
The badges indicate whether a brand is recovering an equivalent amount of plastic used in its packaging (plastic neutral) or double that amount (plastic negative).<\/p>\n
These new certifications are intended to improve product visibility in retail environments and online marketplaces.<\/p>\n
Research conducted by rePurpose Global shows strong consumer backing for this initiative.<\/p>\n
Specifically, a nationwide survey revealed that 95% of consumers are prepared to pay a premium for products that support plastic recovery.<\/p>\n
Among consumers who prioritise sustainability in their purchasing choices, the readiness to pay more is even greater.<\/p>\n
This trend highlights the increasing demand for environmentally conscious products.<\/p>\n
AE Global managing partner Mike Forenza said: \u201cWhen brands show they\u2019re taking responsibility for their plastic footprint, it drives real-world impact and consumer trust.<\/p>\n
\u201cThrough these on-pack icons with rePurpose Global, we\u2019re making it easy for brands to integrate plastic recovery into their packaging strategy while delivering verified sustainability that stands up to scrutiny.\u201d<\/p>\n
Several brands such as Thrive Market and Saie Beauty have already embraced the rePurpose Global Plastic Neutral certifications.<\/p>\n
In 2024, AE Global and rePurpose Global worked together to recover 380,000lb of ocean-bound plastic waste.<\/p>\n
rePurpose Global co-founder and CEO Svanika Balasubramanian said: \u201cPositive environmental impact and operational efficiency aren\u2019t at odds. They can be built directly into a brand\u2019s supply chain.<\/p>\n
\u201cSustainability isn\u2019t just good for the planet, it\u2019s a competitive advantage, and these packaging certifications set a new standard for how packaging and purpose can align.\u201d<\/p>\n
In February this year, AE Global and rePurpose Global extended their partnership<\/a> to offer a sustainability programme.<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n![\"Email](\"https:\/\/www.packaging-gateway.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/newsletter-new.svg\")
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