{"id":7179,"date":"2025-05-20T08:53:28","date_gmt":"2025-05-20T12:53:28","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=7179"},"modified":"2025-05-20T08:53:28","modified_gmt":"2025-05-20T12:53:28","slug":"point-of-view-turns-skincare-into-a-clever-and-practical-solution","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=7179","title":{"rendered":"Point of View Turns Skincare Into a Clever and Practical Solution"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Point of View\u2019s packaging, designed by <a href=\"https:\/\/establishednyc.com\" target=\"_blank\" rel=\"noreferrer noopener\">Established<\/a>, leans all the way into playful language. Each product name, including \u201cwhip it,\u201d \u201cglaze it,\u201d and \u201camp it,\u201d is typeset in bold lowercase sans serif. The stark black-and-white palette gives the naming structure room to shine without distraction.<\/p>\n<p>Additionally, the lineup is sleek and intentional, from pill-like bottles to rounded jars and minimal droppers. It\u2019s skincare branding that\u2019s designed with editorial clarity.<\/p>\n<p>Sam O\u2019Donahue, Co-Founder of Established, dives into the intention behind the design below.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/point-of-view-turns-skincare-into-a-clever-and-practical-solution\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Point of View\u2019s packaging, designed by Established, leans all the way into playful language. Each product name, including \u201cwhip it,\u201d \u201cglaze it,\u201d and \u201camp it,\u201d is typeset in bold lowercase sans serif. The stark black-and-white palette gives the naming structure room to shine without distraction. Additionally, the lineup is sleek and intentional, from pill-like bottles [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-7179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/7179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7179"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/7179\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/7180"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}