{"id":7200,"date":"2025-05-21T04:01:00","date_gmt":"2025-05-21T08:01:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=7200"},"modified":"2025-05-21T04:01:00","modified_gmt":"2025-05-21T08:01:00","slug":"yerba-madre-formerly-guayaki-utilized-its-die-hard-supporters-to-ensure-a-successful-rebrand","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=7200","title":{"rendered":"Yerba\u00a0Madre, Formerly Guayak\u00ed, Utilized its Die-Hard Supporters To Ensure a Successful Rebrand"},"content":{"rendered":"


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If you\u2019ve been drinking Guayak\u00ed yerba mate beverages for a while, you may not have been surprised when they changed their name to\u00a0Yerba Madre<\/a>\u00a0last week. That\u2019s because over the past year, they removed the name \u201cGuayak\u00ed\u201d from the iconic yellow cans altogether, replacing it with the name of the beverage category itself; they just boldly said Yerba Mate.\u00a0<\/p>\n

It was all part of the plan leading up to this rebrand.\u00a0\u00a0<\/p>\n

Yerba mate is a beverage that\u2019s still somewhat of a mystery to Americans, so when consumers saw Yerba Mate front and center on the packaging, they often thought that was the brand\u2019s name. Even when \u201cGuayak\u00ed\u201d was on the packaging, people had so much trouble pronouncing it that they would call it something along the lines of \u201cyerbs\u201d or \u201cthe yellow can.\u201d<\/p>\n