Princes Group, a UK-based soft drinks manufacturer, has officially inaugurated four new production lines at its Bradford facility in England.<\/p>\n
The Bradford site, which is Princes\u2019 largest soft drinks production facility in the UK, has now fully operationalised its new lines as part of the \u00a315m ($20.14m) partnership with Capri-Sun, which is known for children\u2019s beverages.<\/p>\n
This strategic alliance, which began in April 2024, aims to produce over 250 million Capri-Sun juice pouches annually and is seen as a significant step towards sustainable packaging.<\/p>\n
The partnership has already had a positive impact on the local economy, creating 50 new jobs in anticipation of the increased demand.<\/p>\n
Production commenced in late 2024, with the site now boasting 12 active production lines, catering to a variety of soft drink products such as dilutes, carbonates, and ready-to-drink offerings.<\/p>\n
As part of the transition, Capri-Sun has introduced new lightweight monomaterial drink pouches, which reportedly boast the lowest carbon dioxide footprint among beverage containers globally.<\/p>\n
Additionally, the site has implemented tethered caps on 330ml pouches, reducing packaging waste by 14%, aligning with the goal of establishing Capri-Sun as a sustainable children\u2019s soft drinks brand in the UK.<\/p>\n
The launch event was attended by Princes CEO Simon Harrison and Capri-Sun CEO Roland Weening, who provided tours of the facility.<\/p>\n
The new production includes classic Capri-Sun flavours alongside products such as Cola Zero and Monster Alarm Zero, with the Bradford site being the first globally to produce these new flavours.<\/p>\n
Capri Sun group supply chain vice-president Stefan Seiss said: \u201cThis collaboration represents a significant step in meeting growing demand in the UK market.<\/p>\n
\u201cThe transition of production lines to Bradford reflects the successful cooperation between supply chain and engineering teams from both companies, ensuring a top-tier production setup to support Capri-Sun\u2019s expansion in the UK.\u201d<\/p>\n
Princes aims to achieve a significant 50% reduction in greenhouse gas emissions by 2032, a testament to the partnership\u2019s potential to drive substantial improvements across the sector.<\/p>\n
Princes drinks group commercial director Andy Hargraves said: \u201cWe are thrilled to make Bradford the UK home for Capri-Sun pouches, a testament to our commitment to product innovation and operational excellence.<\/p>\n
\u201cThis partnership not only creates new jobs but also aligns with our sustainability goals, leveraging our expertise to meet evolving consumer demands.\u201d<\/p>\n
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