{"id":7246,"date":"2025-05-22T09:59:27","date_gmt":"2025-05-22T13:59:27","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=7246"},"modified":"2025-05-22T09:59:27","modified_gmt":"2025-05-22T13:59:27","slug":"inside-the-playful-world-of-daises-packaging-design","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=7246","title":{"rendered":"Inside the Playful World of Daise\u2019s Packaging Design"},"content":{"rendered":"


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Beauty brand Daise<\/a> is the brainchild of Jaimee Lupton<\/a>, the founder of Monday Haircare, and it\u2019s clear she understands how to translate a Gen Z mindset into a fully immersive brand world. Designed by Zuru Edge<\/a>, Daise\u2019s packaging makes each product feel like a collectible.\u00a0<\/p>\n

The line features lip balms, bath bombs, body washes, scrubs, mists, and sprays, each packaged in soft, rounded silhouettes with a signature flower shape that nods to early 2000s nostalgia while firmly rooted in current design fads. In line with Gen Z\u2019s wanting more sustainable options<\/a>, the brand\u2019s website notes that the packaging is fully recyclable and uses up to 30% PCR plastic.<\/p>\n