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BNP Media<\/strong><\/a>, a leading B2B media and events company, has officially announced the rebranding of three of its flagship manufacturing events into one comprehensive, cross-functional platform: the Manufacturing & Automation eXchange (MAX)<\/strong><\/a>. The new event will debut March 25\u201326, 2026, at the Music City Center in Nashville.<\/p>\n MAX brings together The ASSEMBLY Show South, The Quality Show, and Adhesives in Action under one roof to deliver a powerful, unified experience for professionals across manufacturing. The new event will also incorporate elements from two new brands, Industrial Safety & Hygiene (ISHN)<\/em> and Packaging Strategies<\/em>, broadening its relevance and reach.<\/p>\n \u201cOur goal with MAX is to break down silos and promote deeper collaboration among engineering, manufacturing, and operations professionals,\u201d said Bill DeYoe, Group Publisher at BNP Media. \u201cWe\u2019re rebranding to reflect where the industry is headed: more automation, more integration, and more innovation.\u201d<\/p>\n The Packaging Strategies<\/em> brand brings comprehensive packaging automation and robotics, along with other related, efficiency-oriented technologies, to the MAX experience, notes Douglas J. Peckenpaugh, Group Publisher at BNP Media. \u201cPackaging is one of the hottest aspects of manufacturing today,\u201d he said. \u201cCompanies across manufacturing are analyzing their packaging systems to find opportunities to improve and streamline operations to improve efficiency. They\u2019re also taking a fresh look at all packaging materials with the goal of bolstering sustainability to align with emerging extended producer responsibility (EPR)<\/a> packaging legislation.\u201d<\/p>\n MAX is designed to mirror the evolution of manufacturing, where automation, robotics, and integrated production are no longer optional\u2014they\u2019re foundational. The event promises hands-on demonstrations, interactive exhibits, an enhanced onsite attendee experience, and direct access to subject matter experts, offering attendees real-time, real-world solutions.<\/p>\n Professionals from across the manufacturing ecosystem\u2014including automotive, aerospace, electronics, medical, appliances, new energy, and general manufacturing\u2014will find tailored experiences at MAX. Key attendee profiles include Plant Managers & Directors; Manufacturing & Process Engineers; Automation & Controls Specialists; Quality Assurance & Control Leaders; EH&S Professionals; Operations Executives and Corporate Management Teams.<\/p>\n \u201cMAX is a live, hands-on experience where technologies are shown in action, not just in theory,\u201d added DeYoe. \u201cIt\u2019s built for every corner of the manufacturing floor\u2014from assembly and bonding to quality and safety.\u201d<\/p>\n Registration is now open at www.theMAXevent.com<\/strong><\/a>, with free access to the general expo and an optional upgrade to the MAX eXperience Pass for VIP benefits.<\/p>\n<\/div>\n