{"id":726,"date":"2024-07-10T06:40:34","date_gmt":"2024-07-10T10:40:34","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=726"},"modified":"2024-07-10T06:40:34","modified_gmt":"2024-07-10T10:40:34","slug":"starbucks-leads-petaluma-reusable-cup-project-in-california","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=726","title":{"rendered":"Starbucks leads Petaluma Reusable Cup project in\u00a0California"},"content":{"rendered":"


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The test Starbucks cup will feature a white and purple colour scheme. Credit: Starbucks.<\/figcaption><\/figure>\n<\/p><\/div>\n

Multinational coffeehouse chain Starbucks has partnered with the NextGen Consortium to initiate what is claimed to be the first-ever citywide reusable cup project in California, US.\u00a0<\/p>\n

Starting next month, the partners will make reusable cups as the standard for to-go drinks across Petaluma, California. \u00a0<\/p>\n

The initiative is led by the Center for the Circular Economy at Closed Loop Partners and is a key initiative of the NextGen Consortium, with Starbucks as a founding member.\u00a0<\/p>\n

The test will provide valuable insights into consumer behaviour when presented with reusable cups as the default option and will explore the potential for scaling this model to reduce single-use cup waste.\u00a0\u00a0<\/p>\n

This Petaluma Reusable Cup project will involve eight Starbucks stores and an additional 22 restaurants and caf\u00e9s all offering a reusable cup option for both hot and cold beverages.\u00a0<\/p>\n

The reusable cups, distinguishable by their branded purple colour, are made from bisphenol A-free polypropylene.\u00a0\u00a0<\/p>\n

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