{"id":7265,"date":"2025-05-23T08:46:34","date_gmt":"2025-05-23T12:46:34","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=7265"},"modified":"2025-05-23T08:46:34","modified_gmt":"2025-05-23T12:46:34","slug":"patagonias-beer-line-gets-a-refresh-thats-true-to-its-roots","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=7265","title":{"rendered":"Patagonia\u2019s Beer Line Gets a Refresh That\u2019s True to Its Roots"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Patagonia Provisions\u2019 in-house team gave its beer packaging a thoughtful facelift that better aligns with its roots. The old design leaned heavily on partner brewery Deschutes and played it relatively safe. <\/p>\n<p>The refreshed version re-centers Patagonia\u2019s identity by dialing up its signature mountain silhouette, outdoor-inspired color palette, and recognizable wordmark. Typography now takes up more visual real estate, especially the word \u201corganic,\u201d a smart move to reinforce Patagonia\u2019s commitment to clean, sustainable sourcing. <\/p>\n<p>A flipped mountain gradient helps subtly separate the Lager from its non-alcoholic Golden sibling, adding clarity without losing cohesion.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/patagonias-beer-line-gets-a-refresh-thats-true-to-its-roots\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Patagonia Provisions\u2019 in-house team gave its beer packaging a thoughtful facelift that better aligns with its roots. The old design leaned heavily on partner brewery Deschutes and played it relatively safe. The refreshed version re-centers Patagonia\u2019s identity by dialing up its signature mountain silhouette, outdoor-inspired color palette, and recognizable wordmark. Typography now takes up more [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-7265","post","type-post","status-publish","format-standard","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/7265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7265"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/7265\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}