{"id":7275,"date":"2025-05-25T23:00:00","date_gmt":"2025-05-26T03:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=7275"},"modified":"2025-05-25T23:00:00","modified_gmt":"2025-05-26T03:00:00","slug":"shelf-life-064-the-next-supplement-craze-is-for-your-night-out","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=7275","title":{"rendered":"Shelf Life 064: The Next Supplement Craze Is for Your Night Out"},"content":{"rendered":"


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I recently noticed a new development in the wellness space, and it\u2019s not your typical collagen powder or mushroom tincture. It\u2019s the rise of the pre-alcohol drink, a new category of functional beverages consumed before<\/em> the first sip of alcohol, not after. And despite Gen Z\u2019s reputation for drinking less, this category is about to come to life.<\/p>\n

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At first glance, it might seem paradoxical. Gen Z is widely described as the most sober-curious generation yet, supposedly ditching binge culture in favor of mental clarity. But, and I\u2019ve said it before, I don\u2019t think Gen Z is necessarily drinking less; they\u2019re just drinking differently. The rise of BuzzBallz\u2019s popularity<\/a> for the Gen Z demographic is proof enough of that because, well, why? Seriously. I tried one of those buzzy balls once in college, and it tasted like a fluorescent syrupy mess whipped up in the sticky depths of a frat house party.<\/p>\n