{"id":7289,"date":"2025-05-26T23:00:00","date_gmt":"2025-05-27T03:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=7289"},"modified":"2025-05-26T23:00:00","modified_gmt":"2025-05-27T03:00:00","slug":"lather-up-15-brands-changing-how-we-see-sunscreen","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=7289","title":{"rendered":"Lather Up, 15 Brands Changing How We See Sunscreen"},"content":{"rendered":"


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Sunscreen was once a practical item buried at the bottom of a beach tote, but it has also become a statement about your taste, priorities, and maybe even your personality. The branding shift is apparent as we\u2019ve moved away from rugged, performance-driven tubes plastered with neon \u201cSPORT\u201d labels into a softer, more wellness-driven approach.<\/p>\n

Today\u2019s sunscreen packaging reflects beauty branding, wellness rituals, and nostalgia, as seen with Vacation. Then there\u2019s In the Clouds, with its pastel, cloud-inspired cylindrical sticks that make applying it feel like anything but a chore.<\/p>\n

Meanwhile, Vacation\u2019s \u201cClassic Whip\u201d is designed like a can of whipped cream. It\u2019s clever, kitschy, and made to go viral, channeling retro-Americana with a wink that positions the category as indulgent and fun. On the opposite end, Slather\u2019s electric yellow tube with bold black block lettering screams Gen Z. It\u2019s confrontational (\u201cbecause the sun is not your friend\u201d) and bold in the best way.<\/p>\n