{"id":7329,"date":"2025-05-28T08:18:54","date_gmt":"2025-05-28T12:18:54","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=7329"},"modified":"2025-05-28T08:18:54","modified_gmt":"2025-05-28T12:18:54","slug":"vitaminwater-receives-a-refreshingly-bold-redesign-courtesy-of-forpeople","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=7329","title":{"rendered":"Vitaminwater Receives a Refreshingly Bold Redesign Courtesy of forpeople"},"content":{"rendered":"


\n<\/p>\n

\n

Introduced in 2000, vitaminwater\u2019s branding and packaging have remained largely unchanged. But after a quarter century on the market, the brand was due for a refresh that would keep it as relevant as it was when it first launched.<\/p>\n

The new visual identity, executed in partnership with the creative agency\u00a0forpeople<\/a>\u00a0(who, coincidentally, seem to share a disdain for capitalization and spaces between words), drops the pharmaceutical vibe for something on-trend with a bolder and minimalist look. The new visual identity certainly stands out on the shelf, and even with a more contemporary look, it still retains the attitude that made vitaminwater unique when it created a big splash in the beverage space at the start of the new millennium.<\/p>\n

\n
<\/figure>\n
\"\"<\/figure>\n<\/figure>\n