{"id":7357,"date":"2025-05-29T08:36:23","date_gmt":"2025-05-29T12:36:23","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=7357"},"modified":"2025-05-29T08:36:23","modified_gmt":"2025-05-29T12:36:23","slug":"the-cookie-brand-turning-packaging-into-a-wild-west-souvenir","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=7357","title":{"rendered":"The Cookie Brand Turning Packaging into a Wild West Souvenir"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Speculaars leans hard into its cowboy cookie concept with packaging that looks more like a Western gift box than snack packaging. Designed by <a href=\"https:\/\/preacher.co\" target=\"_blank\" rel=\"noreferrer noopener\">Preacher<\/a>, the pink-and-black scheme is playful without feeling too kitschy, and the oversized slab serif typography hits that sweet spot between honky-tonk and high design. <\/p>\n<p>The custom boot-shaped cookies get their own spotlight in illustrations that echo classic rodeo posters. It\u2019s unapologetically niche, with packaging that makes you want to send a box to every friend with a sweet tooth and a little yeehaw in their heart.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/the-cookie-brand-turning-packaging-into-a-wild-west-souvenir\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Speculaars leans hard into its cowboy cookie concept with packaging that looks more like a Western gift box than snack packaging. Designed by Preacher, the pink-and-black scheme is playful without feeling too kitschy, and the oversized slab serif typography hits that sweet spot between honky-tonk and high design. The custom boot-shaped cookies get their own [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-7357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/7357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7357"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/7357\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/7358"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}