Lacerta Group, a plastic packaging manufacturer, has launched its latest Seal N\u2019 Flip packaging innovation for food retailers and brands.<\/p>\n
The new design is expected to reduce packaging costs by up to 25% and cut plastic usage by as much as 50%.<\/p>\n
The design places the lidding film on the bottom of the package, creating a product-forward display that helps to attract customers, stated the company.<\/p>\n
The Seal N\u2019 Flip packaging solution is claimed to be suitable for displaying a variety of ready-made food items such as sandwiches, wraps, and snacks. It retains functional benefits such as tamper resistance and leak protection.<\/p>\n
Moreover, it offers a lower carbon footprint throughout the product\u2019s life cycle, aligning with operational efficiency goals for food processors and manufacturers.<\/p>\n
The product is scheduled to be generally available this August. <\/p>\n
Lacerta marketing VP Craig Muldrew said: \u201cGrab-and-go shelf real estate \u2013 especially in the refrigerated section \u2013 is highly competitive, so we designed the Seal N\u2019 Flip packaging and stand to give brands a distinct edge.<\/p>\n
\u201cBy using the stand to position products vertically to feature our unique back-facing lidding design, prepared foods are front and centre, creating a standout, premium look that speaks to the way consumers shop \u2013 with their eyes first.\u201d<\/p>\n
Lacerta stated that it can commercialise customised solutions within a six- to eight-week timeframe for those retailers and brands seeking a tailored look for the Seal N\u2019 Flip packaging.<\/p>\n
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