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I watch a lot of PR unboxing videos. I\u2019m fascinated not just by the packaging design, but also by the sheer volume of press kits influencers receive each week. What makes a brand actually stand out and remain memorable in a sea of branded boxes and merch that all look the same?<\/p>\n
Earlier this year, Vaseline went viral for a surprisingly simple PR stunt: they sent out jars of their original product but with one twist\u2014the jars were bedazzled. Just a little sparkle was enough to stop the scroll, and that\u2019s the point of these kits, right? To interrupt the algorithm in a way that feels handmade, not mass-manufactured.<\/p>\n
Vaseline isn\u2019t the only one leaning into the rhinestone effect. Paris Hilton had a bedazzled Lipton Iced Tea mug<\/a>. Millie Bobby Brown\u2019s brand, Florence by Mills<\/a>, featured a glittered perfume bottle. Chomps delivered a crystal-covered box to Kelsea Ballerini<\/a>. The common thread? April Smith of BedazzleMe Studio<\/a>, the artist behind much of the recent bling.<\/p>\n