{"id":7483,"date":"2025-06-04T08:41:44","date_gmt":"2025-06-04T12:41:44","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=7483"},"modified":"2025-06-04T08:41:44","modified_gmt":"2025-06-04T12:41:44","slug":"wolfe-bros-makes-limoncello-howl-with-maximalist-color","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=7483","title":{"rendered":"Wolfe Bros Makes Limoncello Howl with Maximalist Color\u00a0"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Wolfe Bros\u2019 new lineup of\u00a0<em>Cello<\/em>\u00a0liqueurs, including Lemon, Rhubarb, and Orange, leans into big, bright maximalism with packaging that feels like summer in a bottle. Designed by <a href=\"https:\/\/www.our-creative.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">OurCreative<\/a>, each label uses large abstract shapes and a punchy high-contrast palette that mirrors the sharpness of the liquid inside. <\/p>\n<p>The name breaks across the wrap in chunky, curved type, allowing \u201ccello\u201d to repeat like a call-and-response. From the slanted wrap to the extra-wide color blocks, it\u2019s designed to stand out from every possible angle. Fruit liqueurs aren\u2019t often taken seriously, but this design style ensures they\u2019re viewed as a sophisticated yet playful take on the \u201ccello\u201d concept.\u00a0<\/p>\n<p>\u00a0Joe Wallis, Design Director at OurCreative, dives into the design process below. <\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/wolfe-bros-makes-limoncello-howl-with-maximalist-color\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wolfe Bros\u2019 new lineup of\u00a0Cello\u00a0liqueurs, including Lemon, Rhubarb, and Orange, leans into big, bright maximalism with packaging that feels like summer in a bottle. Designed by OurCreative, each label uses large abstract shapes and a punchy high-contrast palette that mirrors the sharpness of the liquid inside. The name breaks across the wrap in chunky, curved [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-7483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/7483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7483"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/7483\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/7484"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}