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This season, Mars’<\/a> Snickers<\/a> brand is teaming up with Buffalo Bills Quarterback Josh Allen, launching limited-edition collectible Snickers and Snickers Ice Cream packs, each featuring the superstar.\u00a0The limited-edition bars will be available nationwide starting this June.<\/p>\n “I’ve always been a fan of Snickers, so putting my name \u2013 and my game \u2013 on these packs is a win,” says Allen. “Whether you’re taking the field or taking your fantasy line-up to victory, Snickers has your back when hunger strikes.”<\/p>\n “Snickers has been a part of football culture for over 20 years,” says Gabrielle Wesley, CMO, Mars Wrigley North America. “With the help of NFL MVP Josh Allen, Snickers is turning every halftime into a moment of delicious satisfaction and giving fans something new to rally behind.”<\/p>\n For more information on the limited-edition Josh Allen Snickers and Snickers Ice Cream packs, visit Snickers.com\/halftime<\/a>.<\/p>\n Mars\u00a0is on the current Candy Industry<\/em> \u201cGlobal Top 100 Candy Companies\u201d list. Click here<\/a>\u00a0to view the current \u201cGlobal Top 100\u201d rankings.<\/p>\n<\/div>\n