{"id":7494,"date":"2025-06-04T23:00:00","date_gmt":"2025-06-05T03:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=7494"},"modified":"2025-06-04T23:00:00","modified_gmt":"2025-06-05T03:00:00","slug":"hy-q-is-a-hydration-brand-thats-more-streetwear-than-sports-drink","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=7494","title":{"rendered":"HY.Q Is A Hydration Brand That\u2019s More Streetwear Than Sports Drink"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>If you take one glance at the smorgasbord of sports drinks and hydration products at the grocery store, you\u2019re immediately inundated with plastic bottles that mostly look alike and aggressively promise the same thing: hydration and motivation.\u00a0<\/p>\n<p>However, a newly launched brand takes visual cues not from the sports industry, but from street style \u2014a much-needed shake-up that the category has been thirsting for.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><\/figure>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/hy-q-is-a-hydration-brand-thats-more-streetwear-than-sports-drink\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you take one glance at the smorgasbord of sports drinks and hydration products at the grocery store, you\u2019re immediately inundated with plastic bottles that mostly look alike and aggressively promise the same thing: hydration and motivation.\u00a0 However, a newly launched brand takes visual cues not from the sports industry, but from street style \u2014a [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-7494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/7494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7494"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/7494\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/7495"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}