\n<\/p>\n
A few weeks ago, I stumbled across an Instagram carousel from Ashwinn Krishnaswamy<\/a>, consumer brand strategist and partner at Forge<\/a>, asking, \u201cDo we prefer \u2018ugly\u2019 products?\u201d<\/a> It\u2019s a simple question, but I couldn\u2019t shake the thought. I\u2019m often asked what my favorite packaging design is or what trendy brand I always have stocked in my pantry. And the truth is, as a consumer,\u00a0 I don\u2019t gravitate towards \u201ctrendy\u201d brands.<\/p>\n When I\u2019m trying something new, I\u2019m purchasing because a family member or friend who\u2019s outside of the CPG space told me it\u2019s worth checking out. Or because I think the product itself will be good. It\u2019s rarely packaged with bright colors, psychedelic-inspired typography, or circular screwtops. Instead, it\u2019s utilitarian, simple, and even a little corporate.<\/p>\n