{"id":7607,"date":"2025-06-10T23:06:00","date_gmt":"2025-06-11T03:06:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=7607"},"modified":"2025-06-10T23:06:00","modified_gmt":"2025-06-11T03:06:00","slug":"jkr-xochitl-refresh-is-a-fiesta-for-the-eyes","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=7607","title":{"rendered":"JKR Xochitl Refresh Is A Fiesta For The Eyes"},"content":{"rendered":"


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What of the humble tortilla chip?<\/p>\n

Frankly, it doesn\u2019t seem like much thought is given to the chips, perhaps because we mostly think of them as a mere delivery vehicle for dips and salsa. But they are the foundation of a proper snack session, and a tasty, structurally sound tortilla chip can elevate any occasion. The best ones can even stand alone, properly satiating that munchies urge.<\/p>\n

Xochitl (pronounced \u201cso-cheel\u201d), founded in 1995, is a premium, craft brand of tortilla chips and salsas that counts late-night host Jimmy Fallon among its many fans. Unlike competitors who buy corn flour to make their chips, Xochitl starts with whole-grain corn that it cooks and soaks overnight in lime water before turning it into dough, where they are eventually baked and quick-fried. Those chips are then finished with salt mined from an ancient seabed located in Utah.<\/p>\n