{"id":7643,"date":"2025-06-12T08:46:58","date_gmt":"2025-06-12T12:46:58","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=7643"},"modified":"2025-06-12T08:46:58","modified_gmt":"2025-06-12T12:46:58","slug":"salt-bae-is-no-more-but-at-least-theres-lange-salt-co","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=7643","title":{"rendered":"Salt Bae Is No More, But At Least There\u2019s Lange Salt Co."},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Lange Salt Co.\u2019s packaging, designed by <a href=\"https:\/\/www.creaturetheory.com\" target=\"_blank\" rel=\"noreferrer noopener\">Creature Theory<\/a> leans into high-impact simplicity with a punchy bright cyan backdrop and metallic gold accents. <\/p>\n<p>The custom script logo sits front and center, bookeneded by geometric framing. \u201cPURE FLAKE\u201d and \u201cSEA SALT\u201d are stacked in bold caps, evenly spaced and cleanly aligned, creating an industrial-but-approachable tone. The side panel seal, a diamond-ringed emblem, feels archival, almost scientific. It\u2019s a salt worth remembering.<\/p>\n<p>Matt Ebbing,\u00a0Founder &amp; Chief Creative Director of Creature Theory, shares more about the design process below. <\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/salt-bae-is-no-more-but-at-least-theres-lange-salt-co\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lange Salt Co.\u2019s packaging, designed by Creature Theory leans into high-impact simplicity with a punchy bright cyan backdrop and metallic gold accents. The custom script logo sits front and center, bookeneded by geometric framing. \u201cPURE FLAKE\u201d and \u201cSEA SALT\u201d are stacked in bold caps, evenly spaced and cleanly aligned, creating an industrial-but-approachable tone. The side [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-7643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/7643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7643"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/7643\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/7644"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}