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Tru Earth, a B Corp-certified household cleaning products company, has partnered with Germany-based CleanHub to combat plastic pollution.\u00a0\u00a0<\/p>\n
Through this collaboration, a portion of Tru Earth\u2019s laundry eco-strip sales this month will be dedicated to recovering 33,000lb of plastic waste.\u00a0<\/p>\n
The partners will focus on preventing plastic from entering the environment by establishing waste-collection systems in coastal communities and creating jobs in the process.\u00a0\u00a0<\/p>\n
Together with Tru Earth\u2019s existing partners, including Ocean Wise, the partners aim to prevent oceanic plastic pollution.\u00a0<\/p>\n
Tru Earth CEO Brad Liski said: \u201cWe\u2019re excited to partner with an organisation that shares a proactive approach to plastic pollution, which is to prevent it from entering the environment in the first place. There\u2019s a perfect synergy between our two organisations, so joining forces with CleanHub was a natural step and we\u2019re eager to accelerate our action in fighting the global plastic waste crisis.\u201d\u00a0<\/p>\n
CleanHub, a company providing scalable solutions to plastic pollution, works with local waste organisations to collect and sort plastic for safe processing.\u00a0\u00a0<\/p>\n
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