{"id":7671,"date":"2025-06-13T08:24:12","date_gmt":"2025-06-13T12:24:12","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=7671"},"modified":"2025-06-13T08:24:12","modified_gmt":"2025-06-13T12:24:12","slug":"upm-raflatac-division-eyes-growth-with-rebrand","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=7671","title":{"rendered":"UPM Raflatac division eyes growth with rebrand"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<div class=\"article-image\">\n<figure class=\"article-image__container\">\n                                    <picture><source media=\"(min-width: 990px)\" srcset=\"https:\/\/www.packaging-gateway.com\/wp-content\/uploads\/sites\/16\/2025\/06\/RAF_Brand_products_E-comm-logistics-packages_LowRes-770x433.jpg\"\/><source media=\"(min-width: 430px)\" srcset=\"https:\/\/www.packaging-gateway.com\/wp-content\/uploads\/sites\/16\/2025\/06\/RAF_Brand_products_E-comm-logistics-packages_LowRes-940x528.jpg\"\/>\n                                    <\/picture><figcaption class=\"c-featured-image__description\">UPM Raflatac\u2019s name change will be reflected in the company\u2019s interim Q2 report. Credit: \u00c4\u00e4ri\/Olli H\u00e4kkinen (via SEK).<\/figcaption><\/figure>\n<\/p><\/div>\n<p class=\"drop-cap\">Finnish label material company UPM Raflatac\u2019s business area and reporting segment is set to be rebranded with a new name, UPM Adhesive Materials.<\/p>\n<p>This change will be reflected in the company\u2019s interim report for the second quarter (Q2) of 2025.<\/p>\n<p>It aligns with UPM Raflatac\u2019s strategic direction to expand its offerings beyond label materials into graphics solutions and speciality tapes.<\/p>\n<p>UPM Adhesive Materials utilises the company\u2019s expertise in adhesives, material performance, and services to deliver enhanced value to customers, states the company.<\/p>\n<p>With a market presence in label materials, the business has seen substantial growth in graphics solutions, bolstered by strategic acquisitions of companies such as AMC, Grafityp, and Metamark.<\/p>\n<p>UPM Adhesive Materials executive vice-president Tim Kirchen said: \u201cThe new business area name reflects our expanded portfolio and growth aspirations and highlights the value we deliver to our customers through the adhesive material performance.\u201d<\/p>\n<p>Furthermore, UPM Raflatac has emphasised its climate action across three key areas, forests and land, emissions reduction, and products and services, in its 2024 Climate Review.<\/p>\n<p>A notable reported achievement includes a 55% reduction in scope 1 and 2 emission intensity from a 2015 baseline, with the aim of reaching a 65% reduction by 2030.<\/p>\n<p>The company\u2019s factories in China, Malaysia, and Finland have played a key role in this progress by switching to renewable or carbon dioxide-free electricity contracts.<\/p>\n<p>These efforts are part of a broader strategy to reduce the company\u2019s scope 3 emission intensity related to raw materials and transportation.<\/p>\n<p>This April, UPM Raflatac <a href=\"https:\/\/www.packaging-gateway.com\/news\/upm-raflatac-embed-environmental-data-labelling-quotes\/\" target=\"_blank\">introduced a new feature<\/a> that integrated product footprint data into the company\u2019s customer quotes, setting a new standard in the labelling industry.<\/p>\n<p><!-- Newsletter banner start --><\/p>\n<p><!-- <link rel=\"stylesheet\" href=\"\"> --><\/p>\n<div class=\"grid-container\">\n<section class=\"gdm-newsletter-banner__container\">\n<div class=\"grid-x gdm-newsletter-banner__wrapper-container gdm-newsletter-banner__wrapper-container--article\">\n<div class=\"cell large-9 gdm-newsletter-banner-info__wrapper\">\n<div class=\"gdm-newsletter-banner-logo__container\">\n                    <img decoding=\"async\" src=\"https:\/\/www.packaging-gateway.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/newsletter-new.svg\" alt=\"Email newsletter icon\"\/>\n                <\/div>\n<p><h3 class=\"gdm-newsletter-banner__heading wp-noreslt\">Sign up for our daily news round-up!<\/h3>\n<h3 class=\"gdm-newsletter-banner__sub-heading\">Give your business an edge with our leading industry insights.<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<\/div>\n<p><!-- Newsletter banner end --><\/p>\n<div class=\"author-bio\">\n<h2>Packaging Gateway Excellence Awards &#8211; Have you nominated?<\/h2>\n<p style=\"margin-bottom: 20px;\">Nominations are now open for the prestigious <a href=\"https:\/\/www.packaging-gateway.com\/excellence-awards\/?utm_source=verdict_news&amp;utm_medium=footer_cta&amp;utm_campaign=EA_2025_news&amp;utm_id=exawards2025\" target=\"_blank\"><strong>Packaging Gateway Excellence Awards<\/strong><\/a> &#8211; one of the industry&#8217;s <strong>most recognised programmes celebrating innovation, leadership, and impact<\/strong>. This is your chance to <strong>showcase your achievements, highlight industry advancements<\/strong>, and <strong>gain global recognition<\/strong>. Don&#8217;t miss the opportunity to be honoured among the best &#8211; submit your nomination today!<\/p>\n<p><a href=\"https:\/\/www.packaging-gateway.com\/excellence-awards\/?utm_source=verdict_news&amp;utm_medium=footer_cta&amp;utm_campaign=EA_2025_news&amp;utm_id=exawards2025\" class=\"excellence-awards-link\"><strong style=\"font-size: 20px;\">Nominate Now<\/strong><\/a><\/p><\/div>\n<footer class=\"article-footer\">\n                                <!-- article-actions start --><\/p>\n<p><!-- .gdm-article-actions -->                                <!-- article-actions end --><br \/>\n                            <\/footer>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.packaging-gateway.com\/news\/upm-raflatac-growth-rebrand\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>UPM Raflatac\u2019s name change will be reflected in the company\u2019s interim Q2 report. Credit: \u00c4\u00e4ri\/Olli H\u00e4kkinen (via SEK). Finnish label material company UPM Raflatac\u2019s business area and reporting segment is set to be rebranded with a new name, UPM Adhesive Materials. This change will be reflected in the company\u2019s interim report for the second quarter [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[354],"class_list":["post-7671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-labels"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/7671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7671"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/7671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/7672"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}