{"id":7702,"date":"2025-06-16T09:48:32","date_gmt":"2025-06-16T13:48:32","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=7702"},"modified":"2025-06-16T09:48:32","modified_gmt":"2025-06-16T13:48:32","slug":"qwarzos-packaging-gains-traction-in-europe-with-global-brands","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=7702","title":{"rendered":"Qwarzo\u2019s packaging gains traction in Europe with global brands"},"content":{"rendered":"


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Qwarzo\u2019s silica-based mineral coating replaces plastic in single-use products. Credit: Qwarzo\/PRNewswire. <\/figcaption><\/figure>\n<\/p><\/div>\n

Italian packaging company Qwarzo is expanding its presence in Europe with the global brands, adopting its \u201cbreakthrough\u201d mineral-based technology.<\/p>\n

Its technology has been adopted by brands such as Starbucks and Lavazza<\/p>\n

The patented coating offers a high-performance barrier against water, grease, oxygen, and heat, ensuring the integrity of containers and preserving the taste of the contents, stated Qwarzo.<\/p>\n

The company\u2019s silica-based mineral coating, which replaces plastic in single-use products, is featured in Starbucks\u2019 takeaway solutions hot cup and lid, launched in May 2025 and now currently rolled out across Europe.<\/p>\n

This takeaway solution was developed alongside Transcend Packaging, Mets\u00e4 Board, and Qwarzo.<\/p>\n

\u00a0It eliminates the need for internal plastic liners and single-use plastic lids.<\/p>\n

The cup is crafted from fully traceable cellulose fibres from Northern Europe, and the lid is made from Qwarzo-coated pulp fibre, which is capable of withstanding hot liquids without losing shape.<\/p>\n

The product is home compostable, recyclable with paper, and fits existing waste management systems.<\/p>\n

The new design allows for the cup to be recycled without the need for plastic separation, addressing a major obstacle in the disposal of traditional cups.<\/p>\n

Starbucks announced that this new cup is currently available in\u00a0Austria, France,\u00a0Germany,\u00a0Hungary, Italy,\u00a0Portugal,\u00a0Spain and Switzerland, and is expected to be launched in the UK and\u00a0Ireland\u00a0by late 2025.\u00a0<\/p>\n

Qwarzo founder & CTO Luca Panzeri said: <\/strong>\u201cThe Starbucks partnership shows that scalable, responsible solutions are not just possible\u2014they\u2019re happening now. More than a billion items have been sold with Qwarzo coating between ice cream spoons, coffee stirrers, coffee cups, plates and cutlery.\u201d<\/p>\n

In the vending segment, Lavazza Spain has introduced Qwarzo-coated cups for its coffee vending machines in collaboration with Flo Group.<\/p>\n

\u00a0Flo Group is also distributing these cups in the German market, in partnership with a German coffee brand.<\/p>\n

The adoption of Qwarzo extends to other sectors, with Unilever\u2019s premium gelato brand Grom utilising Qwarzo-coated paper spoons, and Venchi, the Italian chocolate and ice cream company, purchasing Qwarzo-coated cutlery.<\/p>\n

Qwarzo-coating products have been certified home compostable by DIN CERTCO. It is recyclable as paper and is exempt from the EU Single-Use Plastics Directive.<\/p>\n

The coating does not contain intentionally added PFAS or microplastics.<\/p>\n

Furthermore, its performance is claimed not to compromise taste, safety, and recyclability.<\/p>\n

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