{"id":7706,"date":"2025-06-16T11:56:58","date_gmt":"2025-06-16T15:56:58","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=7706"},"modified":"2025-06-16T11:56:58","modified_gmt":"2025-06-16T15:56:58","slug":"mushrooms-salt-and-holographic-cans-inside-the-visual-beverage-revolution-at-bevnet-live","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=7706","title":{"rendered":"Mushrooms, Salt, and Holographic Cans: Inside the Visual Beverage Revolution at BevNET Live"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Receiving a packaging brief for a beverage brand has never been more complex. How do you make mushrooms feel approachable or communicate non-alcoholic without looking medicinal? Or how about positioning salt as a premium ingredient, to say nothing of maintaining shelf impact?\u00a0<\/p>\n<p>At\u00a0<a target=\"_blank\" href=\"https:\/\/www.bevnet.com\/events\/bevnetlive\" rel=\"noreferrer noopener\">BevNET Live 2025<\/a>, these weren\u2019t theoretical design challenges; they were the reality facing every brand looking to capitalize on the industry\u2019s fastest-growing trends. As\u00a0<a target=\"_blank\" href=\"https:\/\/www.circana.com\/\" rel=\"noreferrer noopener\">Circana<\/a>\u00a0data reveals, beverage-only occasions are expected to climb 4% over the next four years, and the visual strategies that succeed in this expanding market are writing themselves in real time.\u00a0<\/p>\n<p>Here\u2019s how five major beverage trends are reshaping packaging and what designers need to know to stay ahead.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/mushrooms-salt-and-holographic-cans-inside-the-visual-beverage-revolution-at-bevnet-live\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Receiving a packaging brief for a beverage brand has never been more complex. How do you make mushrooms feel approachable or communicate non-alcoholic without looking medicinal? Or how about positioning salt as a premium ingredient, to say nothing of maintaining shelf impact?\u00a0 At\u00a0BevNET Live 2025, these weren\u2019t theoretical design challenges; they were the reality facing [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[2384,2385,2386,976,2387,2388],"class_list":["post-7706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-bevnet-live","tag-bloom","tag-melting-forest","tag-mushrooms","tag-ooso","tag-the-pathfinder"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/7706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7706"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/7706\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/7707"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}