{"id":7718,"date":"2025-06-17T05:26:26","date_gmt":"2025-06-17T09:26:26","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=7718"},"modified":"2025-06-17T05:26:26","modified_gmt":"2025-06-17T09:26:26","slug":"amcor-launches-shrink-bag-for-butterballs-turkey-breast","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=7718","title":{"rendered":"Amcor launches shrink bag for Butterball\u2019s turkey breast"},"content":{"rendered":"


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Amcor states that the Perflex handle bag delivers notable enhancements in sustainability. Credit: Amcor plc.<\/figcaption><\/figure>\n<\/p><\/div>\n

Amcor, a global packaging solutions provider, has launched a sustainable packaging solution for Butterball\u2019s turkey breast offerings.<\/p>\n

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The new Perflex shrink bag features a built-in handle, which minimises the quantity of packaging material utilised.<\/p>\n

Amcor marketing manager Greta Shimon said: \u201cOur ability to deliver the actual production specifications in prototype quantities allowed Butterball to gain authentic consumer feedback at each stage of the design.\u201d<\/p>\n

Traditional turkey packaging includes a net to provide a sturdy handle for carrying. By eliminating this extra packaging material, the design becomes more convenient and environmentally friendly, said Amcor.<\/p>\n

Furthermore, as the manual netting process is eliminated, the new bag is claimed to improve efficiency.<\/p>\n

The company said that the Perflex handle bag delivers notable enhancements in sustainability as against the incumbent netted turkey breast bag.<\/p>\n

It delivers a 22% reduction in carbon emissions, a 23% decrease in reliance on non-renewable primary energy, and a 22% reduction in water usage.<\/p>\n

Amcor\u2019s Catalyst collaborative innovation team worked closely with Butterball to design and develop the new packaging solution.<\/p>\n

The team used rapid prototyping methods to develop and assess various iterations for functionality and consumer appeal.<\/p>\n

Butterball senior brand manager Valerie Saint Sing said: \u201cWe were pleased that Amcor\u2019s solution was compatible with our existing packaging equipment so we could efficiently make the change.<\/p>\n

\u201cConsumers are constantly seeking protein options that are nutritious and easy to prepare. Our boneless turkey breast roast is the perfect solution for a delicious, convenient meal. This sleek new packaging will certainly make it stand out on the shelf.\u201d<\/p>\n

Earlier in June 2025, Amcor revealed a notable decrease in plastic<\/a> consumption through its partnership with skincare brand Bulldog.<\/p>\n

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