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L’Or\u00e9al Groupe<\/a>, the world’s leading beauty company, has launched its first global multi-brand, multi-category, multi-channel campaign #JoinTheRefillMovement.<\/p>\n Timed to coincide with World Refill Day, on the 16th of June, the campaign is designed to encourage consumers to embrace refills as the latest beauty ritual and contribute to a more sustainable<\/a> future. It brings together some of the Groupe\u2019s most iconic brands including Lanc\u00f4me, Armani beauty, Yves Saint Laurent Beauty, Kiehl\u2019s, Mugler, Maison Margiela Fragrances, Prada Beauty, Valentino Beauty, L\u2019Or\u00e9al Paris, K\u00e9rastase, L\u2019Or\u00e9al Professionnel, and La Roche Posay.<\/p>\n In addition to eye-catching advertising and social media content, a dedicated hashtag #JoinTheRefillMovement, will serve as a call to action, to encourage consumer participation and engagement. The campaign will be further amplified by major retail partners to raise visibility about the number of refill options now available across a wide range of beauty products<\/a>.<\/p>\n Responding to the growing consumer demand for sustainable beauty options, the campaign aims to raise awareness about the benefits of refills. While 78% of consumers express interest in buying more sustainable products, many remain unaware of refillable options and their lower environmental impact. This campaign showcases the tangible benefits of refills, demonstrating how they can be good for the planet and for the pocket.<\/p>\n \u201cThis campaign brings together some of our most iconic brands to invite consumers everywhere to #JoinTheRefillMovement,\u201d explained Blanca Juti, Chief Corporate Affairs & Engagement Officer at L\u2019Or\u00e9al. \u201cWe\u2019d love consumers around the world to experience how easy and rewarding it is to make the switch to refills and incorporate them into their regular beauty routines.\u201d\u00a0<\/p>\n