Sustainable packaging company NantBioRenewables has launched a comprehensive brand transformation to accelerate global market expansion of its ocean-derived renewable packaging materials.<\/p>\n
The strategic rebrand includes a modernised corporate identity, advanced digital platform, and an integrated marketing system, to support the rapid growth of the company.<\/p>\n
The transformation encompasses all aspects of the customer experience, from the first digital interaction to sales involvement and continuous support for partnerships.<\/p>\n
Central to NantBioRenewables\u2019 differentiation is its proprietary Ocean Calcium Sand (OCS) technology, touted to be the \u201cworld\u2019s first carbon-negative raw material for compostable packaging\u201d.<\/p>\n
This material not only removes CO\u2082 from the atmosphere but also offers superior mechanical properties and industrial compostability, stated the company.<\/p>\n
NantBioRenewables Global Sales & Marketing director Lila Karlsen McNutt said: \u201cThis investment in our brand infrastructure demonstrates our commitment to long-term growth and customer success.<\/p>\n
\u201cAs we scale our revolutionary Ocean Calcium Sand technology globally, our customers deserve marketing and sales tools that reflect the premium nature of our innovations.\u201d<\/p>\n
The company manufactures a range of products in the US, including straws, tableware, cutlery, and thermoformed packaging solutions for various sectors.<\/p>\n
The brand transformation is a key part of NantBioRenewables\u2019 aggressive growth strategy, enhancing digital capabilities for lead generation and customer engagement.<\/p>\n
NantBioRenewables chief operating officer Kenn Budlong said: \u201cOur brand transformation ensures that our marketing and sales capabilities match the revolutionary nature of our technology.<\/p>\n
\u201cWhen customers experience our new brand touchpoints, they immediately understand they\u2019re engaging with a premium innovation leader, not just another packaging supplier.\u201d<\/p>\n
The transformation is expected to accelerate deal closure and customer onboarding, positioning the company to capitalise on the sustainable packaging market\u2019s projected growth to $440bn by 2030.<\/p>\n
NantBioRenewables has assembled an experienced sales and marketing team with expertise in the sustainable packaging industry to complement the brand transformation.<\/p>\n
With its unique combination of carbon-negative raw materials and proven compostability, NantBioRenewables will create significant competitive advantages in this expanding market, the company said.<\/p>\n
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