{"id":7816,"date":"2025-06-22T23:00:00","date_gmt":"2025-06-23T03:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=7816"},"modified":"2025-06-22T23:00:00","modified_gmt":"2025-06-23T03:00:00","slug":"shelf-life-068-exit-strategy-aesthetics-and-how-modern-brands-are-built-to-be-acquired","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=7816","title":{"rendered":"Shelf Life 068: Exit Strategy Aesthetics and How Modern Brands Are Built to Be Acquired"},"content":{"rendered":"


\n<\/p>\n

\n

It\u2019s the golden age of consumer brand mergers and acquisitions. Every industry person I follow is talking about Poppi\u2019s $1.95 billion purchase by PepsiCo, Siete\u2019s $1.2 billion sale also to PepsiCo, and Hershey\u2019s $750 million deal for LesserEvil. Then there\u2019s the never-ending stream of multimillion-dollar valuations, like Molly Baz\u2019s raising $4.5 million <\/a>for Ayoh! ahead of its national launch in Whole Foods.<\/p>\n

But underneath the celebratory posts and funding announcements, there\u2019s a bigger pattern emerging, and it\u2019s reshaping what it means to build a brand in 2025. A growing number of today\u2019s consumer brands\u2014especially in the food, beverage, personal care, and wellness sectors\u2014 are being built to be bought.<\/p>\n

<\/figure>\n