{"id":782,"date":"2024-07-11T09:42:33","date_gmt":"2024-07-11T13:42:33","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=782"},"modified":"2024-07-11T09:42:33","modified_gmt":"2024-07-11T13:42:33","slug":"olympic-athletes-call-on-beverage-giants-to-ditch-plastic-at-paris-2024","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=782","title":{"rendered":"Olympic athletes call on beverage giants to ditch plastic at Paris 2024"},"content":{"rendered":"


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The move comes amid criticism aimed at both Coca-Cola and Pepsi. Credit: kovop via Shutterstock.<\/figcaption><\/figure>\n<\/p><\/div>\n

More than 100 Olympic sports stars have urged Coca-Cola and PepsiCo to significantly increase the use of reusable packaging in a bid to tackle plastic pollution at the event.<\/p>\n

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The high-profile campaign, spearheaded by Sailors for the Sea (Powered by Oceana) and EcoAthletes, comes ahead of the Paris 2024 Olympic and Paralympic Games in France, which will see the largest-ever use of reusable beverage packaging at a sporting event.<\/p>\n

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