{"id":7837,"date":"2025-06-23T20:13:28","date_gmt":"2025-06-24T00:13:28","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=7837"},"modified":"2025-06-23T20:13:28","modified_gmt":"2025-06-24T00:13:28","slug":"ai-helps-cut-plastic-waste-in-packaging","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=7837","title":{"rendered":"AI helps cut plastic waste in packaging"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<div class=\"article-image\">\n<figure class=\"article-image__container\">\n                                    <picture><source media=\"(min-width: 990px)\" srcset=\"https:\/\/www.packaging-gateway.com\/wp-content\/uploads\/sites\/16\/2025\/06\/AI-770x433.jpg\"\/><source media=\"(min-width: 430px)\" srcset=\"https:\/\/www.packaging-gateway.com\/wp-content\/uploads\/sites\/16\/2025\/06\/AI-940x528.jpg\"\/>\n                                    <\/picture><figcaption class=\"c-featured-image__description\">By focusing on data-driven design and collaborative systems, the researchers hope to address the growing gap between the supply and demand of recycled plastics.  \/ Credit: The Fraunhofer Institute<\/figcaption><\/figure>\n<\/p><\/div>\n<p class=\"drop-cap\">Researchers at the Fraunhofer Institute for Process Engineering and Packaging IVV are working with over 50 partners to develop artificial intelligence (AI) solutions aimed at improving the recyclability of plastic packaging.<\/p>\n<p>The KIOptiPack project, part of Germany\u2019s AI Application Hub on Plastic Packaging, focuses on using AI to optimise packaging design and processing while integrating recycled materials to meet upcoming EU regulations.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-collaborative-data-systems-aim-to-improve-recycling-rates\">Collaborative data systems aim to improve recycling rates<\/h2>\n<p>Through AI-based optimisation tools and a shared data space, KIOptiPack is enabling better design-for-recycling strategies.<\/p>\n<p>This approach connects data from across the plastics value chain, including material properties, production methods and product specifications.<\/p>\n<p>Researchers say the tools help balance functionality, design, manufacturability and environmental impact while meeting legal requirements\u2014such as the EU target for packaging to include at least 35% recycled plastic by 2030.<\/p>\n<p>The integrated system evaluates packaging options and suggests designs that minimise material use while maintaining performance. \u201cA shared data space is crucial,\u201d says Fraunhofer IVV director Andrea B\u00fcttner. \u201cRecycled plastic is valuable, but it must be free from contaminants like inks or incompatible polymers.\u201d<\/p>\n<p>The tools facilitate a common language among stakeholders and improve transparency in polyolefin recycling, a material group that dominates plastic packaging.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-ai-supports-quality-control-and-material-matching\">AI supports quality control and material matching<\/h2>\n<p>Artificial intelligence is also used to match recycled materials with suitable applications. Fraunhofer IVV\u2019s modular software solutions assess fluctuating material properties and propose processing methods that account for variability.<\/p>\n<p>This includes real-time suggestions during production, allowing manufacturers to adjust processes based on the composition of recycled inputs.<\/p>\n<p>For example, the system can determine how to turn inconsistent recycled material into packaging such as yoghurt pots with uniform wall thickness and shape. The team also employs AI-driven chromatography techniques to screen out unsuitable materials before they re-enter the manufacturing cycle.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-addressing-the-shortfall-in-recycled-plastic-supply\">Addressing the shortfall in recycled plastic supply<\/h2>\n<p>Despite a steady rise in the use of recycled plastics, supply is not expected to meet future demand.<\/p>\n<p>By 2030, recycled material availability could fall short by 30% compared to projected needs. Fraunhofer IVV and its partners argue that AI integration and cross-sector collaboration will be key to closing this gap.<\/p>\n<p>\u201cWe\u2019re linking information and material flows to respond to resource shortages,\u201d says B\u00fcttner. Experts across the plastics and packaging sectors will gather at the Zukunftsforum Kunststoffkreislauf conference in Berlin in July to discuss next steps toward a circular economy for packaging.<\/p>\n<p>The AI Application Hub includes two labs: KIOptiPack, focused on packaging design and production, and K3I-Cycling, which addresses recycling and sorting.<\/p>\n<p>Both aim to create a connected infrastructure that enables scalable, sustainable packaging solutions aligned with environmental and regulatory goals.<\/p>\n<p><!-- Newsletter banner start --><\/p>\n<p><!-- <link rel=\"stylesheet\" href=\"\"> --><\/p>\n<div class=\"grid-container\">\n<section class=\"gdm-newsletter-banner__container\">\n<div class=\"grid-x gdm-newsletter-banner__wrapper-container gdm-newsletter-banner__wrapper-container--article\">\n<div class=\"cell large-9 gdm-newsletter-banner-info__wrapper\">\n<div class=\"gdm-newsletter-banner-logo__container\">\n                    <img decoding=\"async\" src=\"https:\/\/www.packaging-gateway.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/newsletter-new.svg\" alt=\"Email newsletter icon\"\/>\n                <\/div>\n<p><h3 class=\"gdm-newsletter-banner__heading wp-noreslt\">Sign up for our daily news round-up!<\/h3>\n<h3 class=\"gdm-newsletter-banner__sub-heading\">Give your business an edge with our leading industry insights.<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<\/div>\n<p><!-- Newsletter banner end --><\/p>\n<div class=\"author-bio\">\n<h2>Packaging Gateway Excellence Awards &#8211; Have you nominated?<\/h2>\n<p style=\"margin-bottom: 20px;\">Nominations are now open for the prestigious <a href=\"https:\/\/www.packaging-gateway.com\/excellence-awards\/?utm_source=verdict_news&amp;utm_medium=footer_cta&amp;utm_campaign=EA_2025_news&amp;utm_id=exawards2025\" target=\"_blank\"><strong>Packaging Gateway Excellence Awards<\/strong><\/a> &#8211; one of the industry&#8217;s <strong>most recognised programmes celebrating innovation, leadership, and impact<\/strong>. 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