Waste analytics solutions provider Greyparrot has introduced Deepnest, an AI-powered waste intelligence platform.<\/p>\n
This system provides brands with direct access to their recyclable waste data, addressing a significant knowledge gap in post-use product life cycles caused by limited waste infrastructure and inadequate data availability.<\/p>\n
Deepnest delivers precise insights into packaging performance, enabling brands to refine their products and business models.<\/p>\n
By 2040, regulations such as virgin plastic taxes and extended producer responsibility fees are projected to cost global businesses up to $100bn annually, stated Greyparrot.<\/p>\n
Extending the packaging\u2019s life cycle is essential for enhancing circularity and mitigating financial risks, according to the company.<\/p>\n
Consumer goods companies currently invest millions in product innovation, testing facilities, and consultancy services to improve their packaging, but often lack real-world data to verify these efforts.<\/p>\n
Deepnest addresses this by offering granular, product-specific data that tracks packaging performance across brands, materials, and regions.<\/p>\n
It provides clarity on how packaging navigates the waste stream, detailing what is sorted, recycled, or lost, relying solely on objective, data-driven evidence, without reliance on estimates.<\/p>\n
The platform further equips brands with tailored recommendations to optimise their packaging design, including adjustments to shape, colour, and material composition.<\/p>\n
Greyparrot co-founder Ambarish Mitra said: \u201cThe term \u2018waste\u2019 is itself a misnomer \u2013 our data shows that post-consumption materials are worth billions to our global economy. For too long, brands have had to operate with little visibility into their packaging\u2019s end-of-life.\u201d<\/p>\n
Major consumer goods brands and packaging manufacturers, including Unilever and Amcor, are currently trialling Greyparrot\u2019s technology to adapt to the evolving waste management landscape and leverage its insights.<\/p>\n
Unilever deodorants global R&D head Liz Smith said: \u201cAI-enabled waste intelligence tools have great potential to provide new visibility into how packaging is actually being sorted and processed in real-world recycling systems.\u201d<\/p>\n
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