{"id":7933,"date":"2025-06-27T04:43:14","date_gmt":"2025-06-27T08:43:14","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=7933"},"modified":"2025-06-27T04:43:14","modified_gmt":"2025-06-27T08:43:14","slug":"proampac-and-wmu-join-forces-to-innovate-fibre-based-packaging","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=7933","title":{"rendered":"ProAmpac and WMU join forces to innovate fibre-based packaging"},"content":{"rendered":"


\n<\/p>\n

\n
\n
\n \n <\/picture>
The partnership aims to replace conventional packaging with sustainable alternatives. Credit: Matveev Aleksandr\/Shutterstock.<\/figcaption><\/figure>\n<\/p><\/div>\n

ProAmpac, a specialist in flexible packaging, has teamed up with Western Michigan University (WMU) in the US to progress the creation of sustainable fibre-based packaging solutions.<\/p>\n

<\/p>\n

ProAmpac is incorporating this academic alliance into its expanding worldwide network of scholarly collaborators focused on materials and food science.<\/p>\n

These partnerships bolster ProAmpac\u2019s research and development capabilities and align with its ProActive Sustainability and ProActive Intelligence initiatives.<\/p>\n

These initiatives promote innovation across all of ProAmpac\u2019s product ranges. They also highlight the company\u2019s commitment to a circular economy model.<\/p>\n

ProAmpac global product development and innovation senior vice-president Hesam Tabatabaei said: \u201cThe partnership with Western Michigan University supports ProAmpac\u2019s material science team on developing innovative fibre-based technologies.<\/p>\n

\u201cWMU\u2019s expertise in fibre manufacturing and broad range of capabilities will help accelerate our ability to deliver fibre-based packaging that meets growing market demand for curbside-recyclable and compostable solutions.<\/p>\n

\u201cIt also enables us to proactively address extended producer responsibility (EPR) regulations with scalable, science-based innovation.\u201d<\/p>\n

The collaboration will also help advance ProAmpac\u2019s \u2018Fibre-First Packaging\u2019 approach.<\/p>\n

WMU chair and Technical Association of the Pulp and Paper Industry fellow Kecheng Li said: \u201cWe\u2019re excited to partner with ProAmpac to advance fibre-based packaging innovation.<\/p>\n

\u201cBy combining our fibre expertise and barrier coating with ProAmpac\u2019s material science leadership and global commercial scale, we can accelerate the development of more sustainable and recyclable packaging solutions.\u201d<\/p>\n

In March this year, ProAmpac enhanced its<\/a> ProActive Intelligence platform with a range of moisture-adsorbing films.<\/p>\n

<\/p>\n

<\/p>\n

<\/p>\n

\n