{"id":7941,"date":"2025-06-27T07:59:36","date_gmt":"2025-06-27T11:59:36","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=7941"},"modified":"2025-06-27T07:59:36","modified_gmt":"2025-06-27T11:59:36","slug":"cape-york-lager-maps-out-its-identity","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=7941","title":{"rendered":"Cape York Lager Maps Out Its Identity"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Cape York Lager\u2019s packaging, designed by <a href=\"https:\/\/www.verg.com.au\" target=\"_blank\" rel=\"noreferrer noopener\">Matt Vergotis<\/a>, leans into location. The can literally wraps its message around the Cape itself\u2014with a playful geographic outline and the words \u201cthe froth from the top\u201d nodding to its tip-of-Australia origin. <\/p>\n<p>Custom script meets condensed sans in a typography mix that feels both deliberate and full of movement. Paired with seafoam blue, pine green, and bursts of orange, the whole thing reads like a lager that wants to be immediately cracked open outdoors.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/cape-york-lager-maps-out-its-identity\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cape York Lager\u2019s packaging, designed by Matt Vergotis, leans into location. The can literally wraps its message around the Cape itself\u2014with a playful geographic outline and the words \u201cthe froth from the top\u201d nodding to its tip-of-Australia origin. Custom script meets condensed sans in a typography mix that feels both deliberate and full of movement. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-7941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/7941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7941"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/7941\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/7942"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}