{"id":8005,"date":"2025-07-02T05:26:09","date_gmt":"2025-07-02T09:26:09","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=8005"},"modified":"2025-07-02T05:26:09","modified_gmt":"2025-07-02T09:26:09","slug":"sealed-air-introduces-prismiq-digital-packaging-brand","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=8005","title":{"rendered":"Sealed Air introduces prismiq digital packaging brand"},"content":{"rendered":"


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The new brand integrates design services, digital printing, and smart packaging solutions. Credit: Sealed Air\/Business Wire.<\/figcaption><\/figure>\n<\/p><\/div>\n

Sealed Air has introduced prismiq, a digital packaging brand that encompasses design services, digital printing, and smart packaging solutions.<\/p>\n

The segment focuses on reducing waste while improving product engagement through a cloud-based platform that generates unique digital IDs for packages, facilitating data management throughout the supply chain.<\/p>\n

Via design services, a team of nearly 200 specialists collaborates with global customers to create custom graphics and conduct performance testing.<\/p>\n

The digital printing solutions allow for multiple designs in a single order, enabling serialised codes and flexible order quantities with quicker turnaround times.<\/p>\n

Sealed Air president and CEO Ted Doheny said: \u201cThe future of digital packaging and graphics is here. prismiq, powered by our state-of-the-art digital printing technology is creating game-changing value for customers, enabling touchless automation both in our facilities and our customers\u2019 operations, and making sustainability for packaging real.\u201d<\/p>\n

Sealed Air has invested around $100m in its digital transformation, highlighted by the launch of the prismiq 5540, which is claimed to be the largest and fastest flexible digital printing system in the world.<\/p>\n

This system supports high-speed, full-colour printing on various materials, including metallics and invisible ink.<\/p>\n

Sealed Air smart packaging and design executive director Carrie Giaimo said: \u201cprismiq offers a one-stop, integrated approach to make packaging brilliant.<\/p>\n

\u201cWe are embedding digital printing capabilities within our manufacturing operations, our customers\u2019 operations and bringing packaging to life in consumers\u2019 homes.\u201d<\/p>\n

Sealed Air\u2019s automated packaging solutions reportedly help promote a safer and less wasteful global food supply chain, enable e-commerce, and protect goods transported across the world.<\/p>\n

In February this year, Sealed Air appointed Dustin Semach<\/a> as its new CEO following a mutual agreement between the board of directors and current CEO Patrick Kivits for a leadership transition, leading to Kivits\u2019 resignation.<\/p>\n

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