{"id":8007,"date":"2025-07-02T06:03:43","date_gmt":"2025-07-02T10:03:43","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=8007"},"modified":"2025-07-02T06:03:43","modified_gmt":"2025-07-02T10:03:43","slug":"lisbon-introduces-citywide-reusable-cup-scheme","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=8007","title":{"rendered":"Lisbon introduces citywide reusable cup scheme"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<div class=\"article-image\">\n<figure class=\"article-image__container\">\n                                    <picture><source media=\"(min-width: 990px)\" srcset=\"https:\/\/live-b2b-gdm-figaro1.pantheonsite.io\/wp-content\/uploads\/sites\/16\/2025\/07\/Pack-1-Lisbomn-partners-officially-launch-pilot-770x433.jpg\"\/><source media=\"(min-width: 430px)\" srcset=\"https:\/\/live-b2b-gdm-figaro1.pantheonsite.io\/wp-content\/uploads\/sites\/16\/2025\/07\/Pack-1-Lisbomn-partners-officially-launch-pilot-940x528.jpg\"\/>\n                                    <\/picture><figcaption class=\"c-featured-image__description\">The project is a partnership between Lisbon\u2019s municipality, TOMRA, and AHRESP. Credit: TOMRA Systems ASA.<\/figcaption><\/figure>\n<\/p><\/div>\n<p class=\"drop-cap\">Lisbon has reportedly emerged as the first European capital to launch a comprehensive reusable cup programme supported by a local deposit-return framework.<\/p>\n<p>            <!-- sponsored-whitepaper sponsored hidden sponsored-with-form --><\/p>\n<p>The project, a partnership between Lisbon\u2019s municipality, TOMRA, and Portugal\u2019s Hospitality, Catering, and Similar Businesses Association (AHRESP), seeks to curb plastic waste and reduce carbon emissions. It introduces a practical approach to managing waste in busy urban settings.<\/p>\n<p>Starting 26 June 2025, TOMRA-activated collection points began operating at two kiosks, known as \u2018<em>quiosques<\/em>\u2018, located in Pra\u00e7a de S\u00e3o Paulo and Pra\u00e7a do Pr\u00edncipe Real, respectively. <\/p>\n<p>Patrons buying drinks receive them in reusable cups, paying a refundable deposit that is returned when they tap their bank card or phone at a designated return station. This streamlined process encourages participation in the scheme.<\/p>\n<p>The complete implementation of the reusable cup initiative is set for October 2025.<\/p>\n<p>TOMRA\u2019s \u2018Rotake\u2019 system oversees the entire process, encompassing digital monitoring, cup collection, cleaning, and redistribution.<\/p>\n<p>This technology is claimed to guarantee high standards of efficiency, hygiene, and environmental sustainability throughout the cups\u2019 life cycle.<\/p>\n<p>Every evening, Lisbon\u2019s entertainment districts use around 25,000 cups, often marketed as reusable but lacking a formal system for collection and cleaning.<\/p>\n<p>The city\u2019s recent regulation banning single-use plastic cups demanded a robust solution in response. <\/p>\n<p>The local hospitality sector\u2019s involvement is vital to the programme\u2019s success. AHRESP, Portugal\u2019s leading hospitality organisation, is facilitating the integration of caf\u00e9s, bars, and nightlife venues into the reuse initiative.<\/p>\n<p>At least 17 return stations are being planned for the city centre, simplifying the reuse process.<\/p>\n<p>Lisbon\u2019s scheme draws on TOMRA\u2019s successful trial in Aarhus, Denmark, where over one million cups were returned, achieving an 85% return rate after 18 months.<\/p>\n<p>            <!-- sponsored-whitepaper sponsored hidden sponsored-with-form --><\/p>\n<p><!-- Newsletter banner start --><\/p>\n<p><!-- <link rel=\"stylesheet\" href=\"\"> --><\/p>\n<div class=\"grid-container\">\n<section class=\"gdm-newsletter-banner__container\">\n<div class=\"grid-x gdm-newsletter-banner__wrapper-container gdm-newsletter-banner__wrapper-container--article\">\n<div class=\"cell large-9 gdm-newsletter-banner-info__wrapper\">\n<div class=\"gdm-newsletter-banner-logo__container\">\n                    <img decoding=\"async\" src=\"https:\/\/www.packaging-gateway.com\/wp-content\/themes\/goodlife-wp-B2B\/assets\/images\/newsletter-new.svg\" alt=\"Email newsletter icon\"\/>\n                <\/div>\n<p><h3 class=\"gdm-newsletter-banner__heading wp-noreslt\">Sign up for our daily news round-up!<\/h3>\n<h3 class=\"gdm-newsletter-banner__sub-heading\">Give your business an edge with our leading industry insights.<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/section>\n<\/div>\n<p><!-- Newsletter banner end --><\/p>\n<div class=\"author-bio\">\n<h2>Packaging Gateway Excellence Awards &#8211; Have you nominated?<\/h2>\n<p style=\"margin-bottom: 20px;\">Nominations are now open for the prestigious <a href=\"https:\/\/www.packaging-gateway.com\/excellence-awards\/?utm_source=verdict_news&amp;utm_medium=footer_cta&amp;utm_campaign=EA_2025_news&amp;utm_id=exawards2025\" target=\"_blank\"><strong>Packaging Gateway Excellence Awards<\/strong><\/a> &#8211; one of the industry&#8217;s <strong>most recognised programmes celebrating innovation, leadership, and impact<\/strong>. This is your chance to <strong>showcase your achievements, highlight industry advancements<\/strong>, and <strong>gain global recognition<\/strong>. Don&#8217;t miss the opportunity to be honoured among the best &#8211; submit your nomination today!<\/p>\n<p><a href=\"https:\/\/www.packaging-gateway.com\/excellence-awards\/?utm_source=verdict_news&amp;utm_medium=footer_cta&amp;utm_campaign=EA_2025_news&amp;utm_id=exawards2025\" class=\"excellence-awards-link\"><strong style=\"font-size: 20px;\">Nominate Now<\/strong><\/a><\/p><\/div>\n<footer class=\"article-footer\">\n                                <!-- article-actions start --><\/p>\n<p><!-- .gdm-article-actions -->                                <!-- article-actions end --><br \/>\n                            <\/footer>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.packaging-gateway.com\/news\/lisbon-citywide-reusable-cup-scheme\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The project is a partnership between Lisbon\u2019s municipality, TOMRA, and AHRESP. Credit: TOMRA Systems ASA. Lisbon has reportedly emerged as the first European capital to launch a comprehensive reusable cup programme supported by a local deposit-return framework. The project, a partnership between Lisbon\u2019s municipality, TOMRA, and Portugal\u2019s Hospitality, Catering, and Similar Businesses Association (AHRESP), seeks [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[501],"class_list":["post-8007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-packaging-containers-and-components"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/8007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8007"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/8007\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/8008"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}