{"id":8037,"date":"2025-07-04T06:17:00","date_gmt":"2025-07-04T10:17:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=8037"},"modified":"2025-07-04T06:17:00","modified_gmt":"2025-07-04T10:17:00","slug":"coveris-collaborates-with-brzesc-to-introduce-recyclable-film-for-snack-packaging","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=8037","title":{"rendered":"Coveris collaborates with Brze\u015b\u0107 to introduce recyclable film for snack packaging"},"content":{"rendered":"


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The recyclable film packaging is tailored for eight-colour flexographic printing, with choices of matte or glossy finishes to enhance Brze\u015b\u0107\u2019s brand image. Credit: Coveris.<\/figcaption><\/figure>\n<\/p><\/div>\n

Coveris Rypin has joined forces with Polish confectionery company Brze\u015b\u0107 to create recyclable film packaging for its \u2018puffs\u2019 snacks.<\/p>\n

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The recyclable film packaging is claimed to offer high transparency, allowing shoppers to clearly see the product on display.<\/p>\n

It is tailored for eight-colour flexographic printing, with choices of matte or glossy finishes to enhance Brze\u015b\u0107\u2019s brand image.<\/p>\n

For over 40 years, Brze\u015b\u0107 has been producing both sweet and savoury confectionery items. Its flagship offerings are steamed dough products, particularly the mini eclairs (also known as crunchy puffs), mini puffs, and puffs designed for filling.<\/p>\n

Its products are claimed to be popular in Poland, Germany, the Czech Republic, Slovakia, Lithuania, and can also be found in Dubai, Canada, and the US.<\/p>\n

Brze\u015b\u0107 Sipa CEO Arkadiusz Dr\u0105\u017cek said: \u201cThe demand for recyclable packaging materials is aligned with the European Union Packaging and Packaging Waste Regulation, which requires that all packaging placed on the EU market is recyclable by 2030.<\/p>\n

\u201cOur new packaging responds to this regulation and supports the reduction of packaging waste.<\/p>\n

\u201cThanks to the trust and support of Coveris Rypin, we are planning to expand the production of monomaterial packaging across additional products in the near future.\u201d<\/p>\n

The partnership leverages Brze\u015b\u0107\u2019s established relationship with Hadepol Flexo, now integrated into Coveris Rypin after its acquisition by the Coveris Group in June 2024.<\/p>\n

This collaboration has enabled the large-scale production of recyclable monomaterial film.<\/p>\n

By adopting eco-friendly packaging for its key products, Brze\u015b\u0107 is claimed to be \u201cwell-positioned\u201d to expand its market presence in Western Europe and the Middle East and North Africa region, supported by halal certifications for products suitable for Muslim consumers.<\/p>\n

Coveris Rypin sales head Wojciech Jankowski said: \u201cWe are very pleased with the successful launch of puff products in recyclable BOPP [biaxially oriented polypropylene] films, produced at our Rypin facility.<\/p>\n

\u201cThis sustainable alternative to nonrecyclable materials offers the same protective performance while saving resources and helping both suppliers and food chains in meeting their sustainability goals.\u201d<\/p>\n

Last November, Coveris invested in its PE extrusion facility<\/a> in Winsford, Cheshire, UK, to bolster its capabilities for creating sustainable and recyclable films.<\/p>\n

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