{"id":8043,"date":"2025-07-06T23:00:00","date_gmt":"2025-07-07T03:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=8043"},"modified":"2025-07-06T23:00:00","modified_gmt":"2025-07-07T03:00:00","slug":"shelf-life-069-fabric-positions-itself-as-a-cannabis-beverage-brand-that-can-stand-on-its-own","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=8043","title":{"rendered":"Shelf Life 069: Fabric Positions Itself As A Cannabis Beverage Brand That Can Stand On Its Own"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>I went to The University of Colorado at Boulder, so I\u2019m no stranger to cannabis. But, since college, the lines between marijuana and alcohol have blurred. Not to completely date myself, but during my time in college, RTD vodka seltzers were becoming extremely popular by way of White Claws, but finding a seltzer with cannabis wasn\u2019t an option.\u00a0<\/p>\n<p>One of the first THC beverages was <a href=\"https:\/\/drinkcann.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cann<\/a>, which launched its line of \u201csocial tonics\u201d in 2019. The company was founded in Los Angeles by Jake Bullock and Luke Anderson, and they created the drink as an alcohol alternative, offering a microdosed blend of THC and CBD.\u00a0<\/p>\n<figure class=\"wp-block-image alignwide size-large\"><\/figure>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/shelf-life-069-fabric-positions-itself-as-a-cannabis-beverage-brand-that-can-stand-on-its-own\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I went to The University of Colorado at Boulder, so I\u2019m no stranger to cannabis. But, since college, the lines between marijuana and alcohol have blurred. Not to completely date myself, but during my time in college, RTD vodka seltzers were becoming extremely popular by way of White Claws, but finding a seltzer with cannabis [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8044,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-8043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/8043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8043"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/8043\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/8044"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}