Elopak has released the results of a life cycle assessment (LCA) study, conducted by Anthesis, which demonstrates that its D-PAK cartons significantly outperform low-density polyethylene (LDPE) plastic pouches as refill packaging for laundry detergent in the EU market.<\/p>\n
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The study evaluated the environmental impact of Elopak\u2019s D-PAK cartons compared to LDPE pouches, highlighting superior performance in key areas such as global warming, carbon dioxide footprint, resource scarcity, and plastic reduction.<\/p>\n
The findings showed that D-PAK cartons used as refill packs result in a 24% lower global warming impact than a one-litre LDPE pouch, increasing to 28% for a 1.8-litre pouch.<\/p>\n
Additionally, the cartons achieved a 33% lower resource scarcity impact for a one-litre pouch, rising to 38% for a 1.8l pouch.<\/p>\n
Elopak\u2019s D-PAK cartons also use 44% less plastic than LDPE pouches, containing just 9.0g of plastic compared to 20.1g in a pouch and 76.7g in an average polypropylene-based bottle.<\/p>\n
The move builds on previous LCA studies such as a 2020 meta-analysis by the Alliance for Beverage Cartons and the Environment, which found beverage cartons to have a carbon footprint of 83g carbon dioxide (CO\u2082) per litre compared to 156g CO\u2082 per litre for polyethylene terephthalate bottles, 430g CO\u2082 per litre for single-use glass bottles, and 100g CO\u2082 per litre for reusable glass bottles.<\/p>\n
Since relaunching the D-PAK carton in 2021, Elopak has partnered with brands such as Sainsbury\u2019s, Morrisons, Omo, and Paperdent to deliver carton-based packaging for products such as laundry detergent, fabric softener, mouthwash, and wiper fluid.<\/p>\n
A 2024 Elopak consumer survey in the UK and Germany further underscored demand for carton refills, with 64% of respondents open to purchasing fabric softener in cartons and 59% interested in floor cleaner in carton refill packs.<\/p>\n
Following the launch of its \u2018Repackaging tomorrow\u2019 strategy in September 2024, Elopak is focused on expanding its fibre-based packaging solutions into new markets and product segments, supporting brands and consumers in reducing reliance on plastics.<\/p>\n
Elopak sustainability senior director Emilie Olderskog said: \u201cWe are delighted to be able to share these findings, which show that Elopak cartons are a significantly more sustainable packaging solution for laundry detergent than common refill alternatives like pouches.<\/p>\n
\u201cAt Elopak we are committed to delivering more sustainable packaging options for our customers and their consumers.<\/p>\n
\u201cThis LCA now demonstrates that by choosing fibre-based cartons, home and personal care brands can offer shoppers similar sustainability advantages as Elopak customers in the food and drink sector.\u201d<\/p>\n
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