{"id":8105,"date":"2025-07-09T03:15:00","date_gmt":"2025-07-09T07:15:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=8105"},"modified":"2025-07-09T03:15:00","modified_gmt":"2025-07-09T07:15:00","slug":"the-power-of-branded-packaging","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=8105","title":{"rendered":"The power of branded packaging"},"content":{"rendered":"


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In a world where customer expectations are rising and brand loyalty is hard-won, the way a product arrives can make a difference to your consumers.<\/h2>\n

An unboxing experience is not just about product protection and accessibility; it also offers a powerful marketing tool that is often underutilised. \u00a0<\/p>\n

Branded packaging allows businesses to connect with customers on a personal level. A consumer\u2019s experience can help reinforce brand identity and make a lasting impression.<\/p>\n

If you\u2019re looking for proof? Our Unboxing Survey<\/a><\/strong> continually proves that experience matters to today\u2019s online shoppers.<\/p>\n

In this blog, we\u2019ll explore how unboxing videos have become a digital phenomenon and why they remain relevant today. We\u2019ll also look at how branding can positively impact customer experience, and the quick wins you could utilise, so you\u2019re not missing out.<\/p>\n

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What is branded packaging?<\/strong><\/h2>\n

Branded packaging refers to packaging materials that carry a visual or tactile element of the brand\u2019s identity, such as logos, colours and motifs. This strategic marketing tool is used to promote the business, making it stand out and creating a memorable experience<\/p>\n

There are various types of branded packaging to choose from, including custom-printed boxes, bags and labels. It can be bold or subtle, eco-friendly and premium \u2013 what matters is that it reflects your brand and enhances the customer\u2019s overall experience.<\/p>\n

Think of it as a free marketing tool you can use to build trust and drive repeat purchases. It\u2019s basically a win-win!<\/p>\n

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Why unboxing still matters in 2025<\/strong><\/h2>\n

Unboxing videos are a cultural phenomenon that originated in the mid-2000s<\/a>, coinciding with the rise in popularity of YouTube. If you also consider retail ecommerce, as this year sales worldwide are estimated to exceed $4.3 trillion<\/a>, it\u2019s unlikely that the unboxing trend will slow down.<\/p>\n

As a result of increased online ordering, physical at-home unboxing events have replaced the in-store experiences of the past. It offers businesses the opportunity to curate a moment for people who have already invested in the brand, buying products or services.<\/p>\n

That\u2019s why we run our annual Unboxing Survey<\/a> to uncover how packaging influences customer behaviour and what makes an unboxing experience memorable.<\/p>\n

Last year\u2019s survey revealed that:<\/p>\n