Calbee America, a US division of Japan\u2019s snack company Calbee, has announced a modern packaging refresh for its Shrimp Chips to better align with its global counterparts and stand out on shelves.<\/p>\n
This update comes as the brand continues to build a loyal following in mainstream US channels, including Walmart, Target, and Costco.<\/p>\n
The new packaging features bright, bold colours with a red shrimp graphic, consistent across the savoury lineup.<\/p>\n
This includes new flavours such as the zesty Chili Lime and umami-rich Roasted Seaweed, in addition to the Original, Sriracha Mayo, and Hot Garlic variants.<\/p>\n
The refreshed packaging aims to reflect the brand\u2019s Japanese heritage.<\/p>\n
The puffed snacks are made with wild-caught, whole shrimp, wheat flour, and a blend of spices.<\/p>\n
The company said the new packaging for Shrimp Chips is now making its way into stores across the country.<\/p>\n
Calbee marketing VP Melanie Plaz said: \u201cAsian families have passed down their love of Calbee Shrimp Chips to their children and communities for six decades and counting. With every crunch, people are embracing both crave-worthy flavour and the opportunity to learn about Japanese culture through food.<\/p>\n
\u201cTo celebrate this snacking tradition and drive engagement, Calbee America will give away a trip to Japan, along with a year\u2019s supply of product to 50 people and a month\u2019s supply to 100 people.\u201d<\/p>\n
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