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Kl\u00f6ckner Pentaplast (kp), a global leader in rigid and flexible packaging and specialty film solutions<\/a>, has announced the launch of kp Elite\u00ae Nova, a next generation modified atmosphere packaging (MAP) tray that is the lightest in its class.<\/p>\n The tray uses a unique ribbed design to add strength in critical areas, while keeping weight and material use to a minimum, making it around 10% lighter than any other tray in its category without compromising on barrier performance, sealing integrity, or mechanical strength. Developed using finite element analysis, kp Elite\u00ae Nova is ideal for high-speed automated protein packing<\/a> lines and represents a step forward in sustainable food packaging.<\/p>\n \u201cWe\u2019re proud to reveal kp Elite\u00ae Nova; a breakthrough tray that reflects over 60 years of packaging innovation and technical excellence,\u201d said Paul Rawlings, Launch Manager at kp Food Packaging. \u201cWith kp Elite\u00ae Nova, food producers no longer need to compromise between sustainability and performance.<\/p>\n \u201cThis solution delivers both. The design is endorsed for recyclability by the Tray Circularity Evaluation Platform (TCEP) and is aligned with European Design for Recycling (D4R) guidelines, while still offering remarkable sealing and shelf-life performance.\u201d<\/p>\n kp Elite\u00ae Nova is made with up to 100% recycled PET, including material from kp\u2019s revolutionary Tray2Tray\u00ae initiative, which creates a closed recycling loop for food trays. It is available in a variety of sizes and depths and designed with the realities of food production and logistics in mind.<\/p>\n \u201cAt kp<\/a>, we\u2019re committed to improving access to circular solutions by removing barriers that might prevent customers from making the switch,\u201d Rawlings added. \u201cIn a market where EPR fees are taking effect, every gram of packaging material counts. kp Elite\u00ae Nova is leading the protein industry\u2019s lightweight, recyclable pathway to a more sustainable<\/a> future. It\u2019s a tray that\u2019s built for today but is ready for tomorrow.\u201d<\/p>\n<\/div>\n