{"id":8211,"date":"2025-07-14T15:41:59","date_gmt":"2025-07-14T19:41:59","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=8211"},"modified":"2025-07-14T15:41:59","modified_gmt":"2025-07-14T19:41:59","slug":"theres-something-fishy-about-davids-latest-offering","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=8211","title":{"rendered":"There\u2019s Something Fishy About David\u2019s Latest Offering"},"content":{"rendered":"<p> <br \/>\n<br \/><img decoding=\"async\" src=\"https:\/\/thedieline.com\/wp-content\/uploads\/2025\/07\/Untitled-design-4-2.png\" \/><\/p>\n<div>\n<p>Before I write anything, I just want to echo that everything Wiliam Goldman said about the movies also applies to advertising and marketing\u2014<a target=\"_blank\" href=\"https:\/\/variety.com\/2018\/film\/opinion\/william-goldman-dies-appreciation-1203030781\/\" rel=\"noreferrer noopener\">nobody knows anything<\/a>.\u00a0<\/p>\n<p>I don\u2019t care how many dumb awards your agency won (I can say this because we haven\u2019t announced the 2026 competition\u2026yet) or how you have the most strategy-iest strategics of strategies when it comes to branding. I don\u2019t know why some things get more attention than others or why specific designs or brands receieve high praise across social. Maybe it had a good story, or there were pretty pictures. Perhaps you hired a good PR team to get you on one of the 20 Substacks everyone is currently reading.\u00a0<em>I just don\u2019t know<\/em>. And you should be wary of any LinkedIn huckster who says otherwise.<\/p>\n<p>Case in point:\u00a0<a target=\"_blank\" href=\"https:\/\/thedieline.com\/day-job-expertly-sculpts-branding-and-packaging-for-latest-protein-bar-david\/\" rel=\"noreferrer noopener\">David\u2019s protein bars<\/a>. People are still talking about it. Every one of us can give it the ol\u2019 college try and armchair-splain this one. Great branding from\u00a0<a target=\"_blank\" href=\"https:\/\/dayjob.work\/\" rel=\"noreferrer noopener\">Day Job<\/a>? Yes. Riding the wave of sandblasting 20 grams of protein into everything? You bet your milk protein isolate they are! From the guy who made Rxbar? A VC bro in a corduroy Olipop hat is gooning himself into a stupor. It all makes perfect sense, but I could just as easily tell you that I don\u2019t get it and that some things are just stickier than others.<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/theres-something-fishy-about-davids-latest-offering\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before I write anything, I just want to echo that everything Wiliam Goldman said about the movies also applies to advertising and marketing\u2014nobody knows anything.\u00a0 I don\u2019t care how many dumb awards your agency won (I can say this because we haven\u2019t announced the 2026 competition\u2026yet) or how you have the most strategy-iest strategics of [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-8211","post","type-post","status-publish","format-standard","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/8211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8211"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/8211\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}