Frylight has launched a full redesign of its spray oil packaging, aligning with current consumer preferences for healthy cooking.<\/p>\n
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The updated packaging features vibrant colours to improve visibility on store shelves and includes illustrative graphics on each product\u2019s front, showing how the oils can be used.<\/p>\n
This helps shoppers pick the right variant for their cooking needs and encourages trying new recipes.<\/p>\n
The company\u2019s existing range of sunflower, rapeseed, olive, and garlic-infused oils, suitable for frying, roasting, and grilling, now includes a buttery baking spray oil, repositioned to highlight its role in ensuring cakes release easily from tins.<\/p>\n
Clearer on-pack guidance and detailed back-of-pack information, including a QR code linking to recipe ideas, aim to help consumers use the oils effectively.<\/p>\n
For retailers, the new design simplifies shelf organisation and supports purchases of multiple variants, fostering category expansion.<\/p>\n
In December 2024, Frylight reduced the weight of its bottles by 9%, from 22g to 20g, cutting approximately 20 tonnes of plastic from its annual supply chain, equivalent to producing 900,000 fewer bottles each year.<\/p>\n
The lightweighting and new design were phased in gradually to reduce waste, enabling plastic reduction while minimising unnecessary packaging disposal.<\/p>\n
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