{"id":8247,"date":"2025-07-16T04:03:00","date_gmt":"2025-07-16T08:03:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=8247"},"modified":"2025-07-16T04:03:00","modified_gmt":"2025-07-16T08:03:00","slug":"m-otg-says-pink-is-the-new-flaum","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=8247","title":{"rendered":"M\/OTG Says Pink Is the New Flaum"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><a target=\"_blank\" href=\"https:\/\/flaums.com\/\" rel=\"noreferrer noopener\">Flaum\u2019s<\/a>\u00a0is a family-owned Brooklyn-based company making traditional Jewish staples like pickles, maatjes, dips, horseradish, and other tasty foods. Founded in 1918, Flaum\u2019s is now run by a fifth-generation family member, and they recently worked with creative agency\u00a0<a target=\"_blank\" href=\"https:\/\/mediaotg.com\/\" rel=\"noreferrer noopener\">M\/OTG<\/a>\u00a0to undergo a brand refresh.<\/p>\n<p>\u201cM\/OTG aimed to bring consistency and stronger brand recognition to Flaum\u2019s, which had grown into six product categories with over 45 packaging variants,\u201d says Yaniv Vaknin, chief brand officer at M\/OTG. \u201cThe goal was to make the brand instantly recognizable on crowded shelf displays, reclaiming visibility that had been lost due to product names being overly prominent, approximately double the size of the Flaum\u2019s logo.\u201d<\/p>\n<figure class=\"wp-block-image size-large\"><\/figure>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/m-otg-says-pink-is-the-new-flaum\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Flaum\u2019s\u00a0is a family-owned Brooklyn-based company making traditional Jewish staples like pickles, maatjes, dips, horseradish, and other tasty foods. Founded in 1918, Flaum\u2019s is now run by a fifth-generation family member, and they recently worked with creative agency\u00a0M\/OTG\u00a0to undergo a brand refresh. \u201cM\/OTG aimed to bring consistency and stronger brand recognition to Flaum\u2019s, which had grown [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-8247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/8247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8247"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/8247\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/8248"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}