{"id":8255,"date":"2025-07-16T06:19:32","date_gmt":"2025-07-16T10:19:32","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=8255"},"modified":"2025-07-16T06:19:32","modified_gmt":"2025-07-16T10:19:32","slug":"maison-guerlain-launches-hand-creams-featuring-packaging-with-amcor-polymer","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=8255","title":{"rendered":"Maison Guerlain launches hand creams featuring packaging with Amcor polymer"},"content":{"rendered":"


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The bottle\u2019s multilayer design ensures the creams\u2019 quality is preserved. Credit: Amcor.<\/figcaption><\/figure>\n<\/p><\/div>\n

Maison Guerlain has launched its new Aqua Allegoria hand creams that feature packaging with CleanStream post-consumer recycled polymer from Amcor.<\/p>\n

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These hand creams are claimed to have been formulated with over 97% natural-origin ingredients, which necessitates packaging that aligns with the brand\u2019s sustainability goals.<\/p>\n

Amcor\u2019s CleanStream technology enables the mechanical recycling of household polypropylene (PP) waste into high-purity recycled plastic for sensitive applications.<\/p>\n

This process employs advanced AI-driven sorting techniques, including identification, sorting, and decontamination, to ensure the quality of the recycled material.<\/p>\n

The use of this recycled polymer in the Aqua Allegoria packaging maintains the required standards for aesthetics, product protection, and functionality.<\/p>\n

The production of the bottle and cap took place at two of Amcor\u2019s facilities located in France, providing a complete packaging solution for the brand.<\/p>\n

The design of the bottle draws inspiration from the hexagonal structure of a honeycomb, symbolising the bee, which has represented Maison Guerlain since 1853.<\/p>\n

Manufactured from PP, the bottle is available in three colours to differentiate between the product variants. Its multilayer design ensures the creams\u2019 quality is preserved.<\/p>\n

The bottle and the cap are coated with a matte colourless varnish. As it is made entirely from PP, the bottle is recyclable in European regions that have the necessary recycling facilities.<\/p>\n

Amcor France sales director Marine Sueur said: \u201cThe beauty sector has the challenge of reconciling what were once considered the opposing requirements of luxury and sustainability. <\/p>\n

\u201cCleanStream was developed to bridge this gap with a high-quality polymer that can match the characteristics of virgin material.\u201d<\/p>\n

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