{"id":8326,"date":"2025-07-20T23:00:00","date_gmt":"2025-07-21T03:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=8326"},"modified":"2025-07-20T23:00:00","modified_gmt":"2025-07-21T03:00:00","slug":"shelf-life-071-south-asian-cpg-brands-are-breaking-out-of-the-ethnic-section","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=8326","title":{"rendered":"Shelf Life 071: South Asian CPG Brands Are Breaking Out of the \u201cEthnic\u201d Section"},"content":{"rendered":"<p> <br \/>\n<br \/><\/p>\n<div>\n<p>Walk down the average American grocery store aisle and you\u2019ll likely spot rows of sriracha, gochujang, and tahini, all once considered niche, now pantry staples. Yet, when it comes to South Asian flavors, products are still too often confined to the \u201cethnic foods\u201d section, squeezed between a dusty box of matzoh and a random jar of curry sauce.<\/p>\n<p>But that\u2019s beginning to change.<\/p>\n<p>Unlike a turmeric collagen bar hawked by wellness influencers, this new wave of South Asian-founded brands is led by immigrants themselves, and their origin stories are integral to their founding.\u00a0<\/p>\n<p><button id=\"expand-paywall-button\" class=\"expand-paywall-button\">Subscribe to Read More<\/button><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/shelf-life-071-south-asian-cpg-brands-are-breaking-out-of-the-ethnic-section\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Walk down the average American grocery store aisle and you\u2019ll likely spot rows of sriracha, gochujang, and tahini, all once considered niche, now pantry staples. Yet, when it comes to South Asian flavors, products are still too often confined to the \u201cethnic foods\u201d section, squeezed between a dusty box of matzoh and a random jar [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":8327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-8326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/8326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8326"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/8326\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/8327"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}