{"id":8334,"date":"2025-07-21T06:26:37","date_gmt":"2025-07-21T10:26:37","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=8334"},"modified":"2025-07-21T06:26:37","modified_gmt":"2025-07-21T10:26:37","slug":"ms-implements-uv-tags-on-milk-bottles","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=8334","title":{"rendered":"M&S implements UV tags on milk bottles"},"content":{"rendered":"


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The move will help M&S align with EPR regulations. Credit: Ian Dewar Photography\/Shutterstock.com.<\/figcaption><\/figure>\n<\/p><\/div>\n

UK retailer Marks and Spencer (M&S) has introduced invisible ultraviolet (UV) tags on its milk bottles, marking a significant step in tracking recycling efforts.<\/p>\n

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This development, in collaboration with recycling technology company Polytag, is on the labels of the four-pint milk bottles available in the company\u2019s stores throughout the region.<\/p>\n

The purpose of these tags is to facilitate the tracking of bottles as they move through the recycling process.<\/p>\n

After consumers recycle the bottles, they can be scanned by Polytag\u2019s detection units.<\/p>\n

This system will provide M&S with real-time data, allowing for detailed insights into the recycling of its packaging.<\/p>\n

The information collected is said to assist M&S in monitoring its sustainability objectives, ensuring the accuracy of recycling claims, and adhering to regulations that require businesses to manage the recycling of their packaging waste.<\/p>\n

Furthermore, the introduction of these tags is anticipated to help M&S mitigate costs associated with extended producer responsibility (EPR) regulations through improved reporting accuracy.<\/p>\n

M&S has also committed \u00a3100,000 ($134,396) to support Polytag\u2019s Ecotrace programme, which aims to create a comprehensive network for UV tag readers in the region.<\/p>\n

Polytag chief executive Alice Rackley said: \u201cRetailers and brands can no longer afford to lose sight of packaging the moment it leaves their supply chain. With EPR now in effect, we\u2019re entering a new era where real data is not just helpful, it\u2019s essential.<\/p>\n

\u201cBy tagging products and tracking their journey through the recycling system, we\u2019re creating a clear line of sight from shelf to sorting facility. M&S taking this first-to-shelf step signals not only a commitment to transparency, but a real shift in how the industry approaches responsibility.<\/p>\n

\u201cIt\u2019s a major milestone for the Ecotrace programme and for the wider UK recycling industry.\u201d<\/p>\n

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